Recipe to Revenue
Send us Fan Mail [https://www.buzzsprout.com/2355464/fan_mail/new] 🔔 Subscribe to this channel for exclusive content and updates! The nightlife and entertainment industry is undergoing a massive cultural shift as more consumers embrace sober curiosity. Recognizing a glaring gap in the market for premium alcohol alternatives, John Maloney set out to create a beverage brand that challenges traditional perceptions of fun and moderation. ------------------ In Episode 57 of Recipe to Revenue, host Leah Messina talks with John Maloney, co-founder of Dirty Virgin. John shares the startup journey behind developing a non-alcoholic beverage specifically tailored for nightlife venues. He explains the mechanics of product iteration, brand development, and how to successfully build strategic relationships with venues and consumers. Listen to learn: 🍸 How to identify and capitalize on market gaps in the non-alcoholic beverage space 🧪 The mechanics of product iteration and developing a beverage tailored for entertainment venues 🤝 Strategies for building strong, lasting relationships with nightlife operators and consumers 📉 Navigating the startup journey and the unique challenges of beverage innovation 🎉 How to build a brand that successfully challenges cultural perceptions of fun and moderation Whether you are launching a new beverage brand or looking to tap into the sober-curious market, John breaks down the exact plays needed to build a predictable revenue engine. Learn more about Dirty Virgin: 🌐 https://drinkdirtyvirgin.com/ [ https://drinkdirtyvirgin.com/] 🚀 Learn More About Our Sponsors: Intercontinental Beverage Capital: https://inbevcapital.com/ [https://inbevcapital.com/] Sinuate Media: https://sinuatemedia.com/ [https://sinuatemedia.com/] #recipetorevenue #nonalcoholic #nightlife #beverageinnovation #sobercurious #brandbuilding #entrepreneurship #dirtyvirgin Support the show [https://www.buzzsprout.com/2355464/support]
61 episodios
Comentarios
0Sé la primera persona en comentar
¡Regístrate ahora y únete a la comunidad de Recipe to Revenue!