Red in Black
From JP Morgan presentation specialist to Harlem-based creative tech entrepreneur — Dre Steinberg, founder of Designed to Conquer LLC, is one of the most practical and generous business minds in the city.In this episode of Red in Black, Dre breaks down what it actually takes to build a business from zero: branding vs. logos, why your website isn't converting, how to stop wearing all the hats, and what it means to run your operation like a COO instead of a freelancer.We get into the real ones: grants (Dre won $18K in one hour of writing), how to use Notion and HoneyBook to automate your entire client pipeline, and why lazy entrepreneurs always get scammed. Plus — his vision for Designed to Conquer becoming a full creative tech agency that creates jobs in Harlem.This is one of those episodes where you need a notepad. No gatekeeping.🔗 Connect with Dre:Designed to Conquer: https://www.designedtoconquer.comInstagram: https://www.instagram.com/designedtoconquerllc/No Gatekeeping Podcast: [link]Grant Hub on Notion: designedtoconquer.com/granthub🎙️ Red in Black is a podcast by Down to Earth — featuring entrepreneurs, creatives, and community builders doing real work in New York City.Subscribe: https://www.youtube.com/@UCjiFJ5festi2gd6zd27i5Qw Spotify: https://open.spotify.com/show/6Se2vCkDA0SP5l3HiGLQ8DInstagram: @redinblkDre Steinberg, Designed to Conquer, Red in Black podcast, Down to Earth NYC, Harlem entrepreneurs, Black business owners, small business tips, how to get grants for small business, HoneyBook tutorial, Notion for entrepreneurs, creative tech agency, branding for small business, web design for beginners, how to start a business NYC, solopreneur systems, business automation, grant writing tips, MWBE certification, minority business enterprise, Honey Book grants, entrepreneurship Harlem, Red Young podcast, business systems, AI for entrepreneurs, no gatekeeping podcast#RedInBlack #DesignedToConquer #HarlemEntrepreneur #BlackBusiness #SmallBusinessTips #GrantMoney #BrandingTips #BusinessSystems #DownToEarth #NoGatekeeping #HoneyBook #NotionForBusiness #CreativeTech #SolopreneurLife #NYCEntrepreneurTIMESTAMPS00:00:00 - Introduction to Dre Steinberg and Design to Conquer00:01:28 - The power of affirmations and pivoting after job loss during COVID-1900:02:04 - Defining a "Creative Tech" company: Blending branding with systems and automation00:04:43 - The transformation of clients from confusion to confidence00:06:22 - Why branding is more than just a logo00:08:52 - The three fundamentals of a website: Hosting, domain, and design00:10:18 - Why "lazy" entrepreneurs get scammed and the importance of research00:12:12 - Utilizing the public library as a free business resource and consultant00:18:13 - Using Bloomberg Terminals for market research and data00:19:54 - Identifying your target audience through detailed persona building00:21:42 - The levels of attraction: From "wanting" to "commitment"00:24:51 - The relationship between time and money in business investments00:27:53 - Funding a business through grants and building relationships with granters00:28:57 - Understanding business certifications like MWBE (Minority and Women-Owned Business Enterprise)00:33:22 - Case Study: Winning the HoneyBook Breakthrough Grant00:36:23 - Strategies for applying to grants and standing out00:44:00 - Early business mistakes: Handshake agreements vs. formal contracts00:48:22 - Managing client relationships and communication during hardships00:50:51 - Protecting intellectual property in service agreements00:57:51 - The future of SEO and shifts in social media algorithms00:58:58 - The emergence of "Prompters" and AI agents in the workforce01:02:49 - Essential business tools: HoneyBook, Notion, and ChatGPT/Claude01:07:11 - Setting up automated email marketing funnels01:16:31 - The "No Gatekeeping" podcast and the importance of sharing information
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