The Crucial Alignment Between Corporate and Employer Brand | Relancer Podcast #10

The Power of Personal Branding in Talent Acquisition | Relancer Podcast #12

In this episode, Eero and Carina discuss how personal branding can be used in talent acquisition. Carina shares her own journey into personal branding and highlights the importance of employer branding and personal branding in attracting top talent. She also addresses fears and misconceptions about personal branding and provides tips for recruiters on leveraging personal branding to build trust and expand their network. Carina emphasizes the overlap between personal branding and employer branding and how recruiters can serve as brand ambassadors. In this conversation, Eero and Carina discuss the importance of personal branding for recruiters and how to build a strong personal brand. They emphasize the need for self-reflection and understanding one's goals and target audience. They also provide tips on creating authentic content, setting goals, and staying consistent. Eero and Carina discuss the balance between entertaining content and content that aligns with one's personal brand. They also touch on the importance of curating one's network and finding ways to stay engaged on social media platforms. 00:00 Introduction 01:23 Carina's Journey to Personal Branding. Experiences at Testlio 05:48 Carina's shares her fuck-up stories 08:47 Understanding Personal Branding 12:34 The Importance of Personal Branding for Talent Acquisition Professionals 18:24 The Fears and Misconceptions Related to Personal Branding 23:21 The Importance of Building Network and Really Knowing the Target Audience 28:24 The Overlap Between Personal Branding and Employer Branding 31:37 Remind Yourself Your Mission 35:03 Making Different Brands Work Together in a Company 43:08 The Strategy for Building Personal Brand 48:28 Carina's Tips for Building Personal Brand 52:20 The Authenticity in Personal Brand 54:59 Posting on Social Media 01:00:36 Curating Your Feed and Staying Engaged 01:02:49 Outro

Mental Health and Burnout in Talent Acquisition | Relancer Podcast #11

In today's episode, we peek into Mental Health and Burnout in Talent Acquisition with James Peters, Transformational Coach & Talent Acquisition Expert. Eero and James discuss the topics of mental health, burnout, and stress management in talent acquisition. The conversation goes into personal experiences, signs of burnout, and strategies for prevention. Eero and James discuss the impact of electronic devices, sleep quality, and the importance of setting up morning and evening routines to manage stress and prevent burnout. The conversation covers a range of topics related to preventing and recovering from burnout, including the importance of rest, breathwork, meditation, diet, exercise, and mental health support. It emphasizes the need to monitor and manage stress, build positive habits, and listen to the body's feedback. Eero and James share personal experiences and practical advice for maintaining well-being and recovering from burnout. 00:00 Introduction 02:34 James' Experience with Mental Health 05:02 Eero's Experience with Burnout. Information Overwhelm 09:43 The Main Factors That Contribute to Burnout in Talent Acquisition 20:59 The Importance of Being Present 25:06 The Signs of Burnout 31:46 Setting Up Morning and Evening Routines for Stress Management 38:43 Humans' Programmable Nature 41:07 The Tools to Manage Stress & Prevent Burnout 59:34 Escapism and Coping Mechanisms 01:03:12 The Importance of Having Someone to Truly Listen 01:06:36 The Steps to Recover from Burnout

The Crucial Alignment Between Corporate and Employer Brand | Relancer Podcast #10

In today's episode, we peek into Corporate and Employer Brand with Nadia Vatalidis, Interim Director, Talent Acquisition at Camunda. Eero and Nadia discuss the importance of aligning corporate and employer brand. They emphasize the need for authenticity and transparency in storytelling to attract and retain the right talent. They also explore the role of marketing in shaping the employer brand and the importance of collaboration between talent acquisition and marketing teams. The conversation highlights the need for a strong and consistent boilerplate story that evolves as the company grows. They also discuss the signs of misalignment between corporate and employer brands and the negative consequences it can have on attracting and retaining talent. Employer brand is closely tied to culture and should be intentional. It is about defining core components such as mission, values, principles, pay, diversity and inclusion, and operating model. Flexibility and transparent pay are important factors that people care about. Leadership behavior and alignment between corporate and employer brand are crucial. Successful examples include HubSpot and Nike. It's important to be authentic and transparent in employer branding to attract the right talent and create a positive candidate experience. 00:00 Introduction 01:45 The Benefits of Authenticity and Transparency in Employer Branding 09:18 Aligning Corporate and Employer Brands 14:08 The Evolution of Employer Brand 15:56 The Signs of a Misalignment Between Corporate and Employer Brands 20:22 How to Come Up With a Boilerplate for the Brand: the 5 Core Elements 25:57 The Misalignment Caused by the Lack of Transparency 30:37 Defining Core Components of Company Culture 35:47 Culture Beyond Pool Parties and Ping Pong Tables 43:55 Leadership Behavior: Shaping Company Culture 46:44 The Growth of a Company Affecting the Corporate and Employer Brand 49:51 Benefitting from Creating Communities 54:34 The Companies Who Have Aligned Their Brands Successfully 58:06 Nadia's Final Tip: Leaning Into Customer Stories 59:30 Outro

How to use storytelling in the interviewing stage | Relancer Podcast #9

In today's episode, we peek into interviewing and storytelling with Nadia Vatalidis, Interim Director, Talent Acquisition at Camunda. After discussing her background in talent acquisition at companies like GitLab and her current role at Camunda, Nadia Vatalidis delves into the significance of storytelling in recruitment. She emphasizes how storytelling can be effectively used in interviews to convey a company's mission and core values. Nadia explains the transition from traditional in-person interviews to virtual formats, highlighting the importance of building trust and transparency without physical presence. She also discusses the strategic use of structured interviews to maintain focus and consistency across the hiring process. Throughout the episode, Nadia shares insights on preparing interview questions that reflect the company's goals and the role's requirements, advocating for a methodical approach to ensure fairness and inclusivity. As she shares her experiences and strategies, Nadia underscores the essential role of authentic communication in engaging potential candidates and enhancing the overall recruitment experience. 00:00 Introduction 01:30 Nadia's Experience with Storytelling 03:30 Interviewing Remote vs On-Site 08:55 The Power of Storytelling in the Interviewing Process 26:48 Creating a Safe and Comfortable Environment for Candidates 29:39 The Importance of Asking Questions 33:58 Using Storytelling to Inspire the Potential Candidates 40:45 Authentic Storytelling for Attracting Candidates 46:10 Nadia's Main Tips for Interviewing 48:11 Outro

How to create compelling job descriptions that make candidates apply | Relancer Podcast #8

In today's episode, we peek into job descriptions with Nadia Vatalidis, Interim Director, Talent Acquisition at Camunda. We explore the relationship between job descriptions, company storytelling, and recruitment strategies. Nadia shares her extensive experience in enhancing candidate and employee experiences in remote-first companies, emphasizing the importance of authenticity and strategic communication in talent acquisition. We delve into the challenges of crafting compelling job descriptions that truly reflect the needs and culture of a company, particularly in a remote work environment. Nadia discusses the common pitfalls in job description writing, such as overloading with unnecessary requirements, which can discourage potential candidates. She highlights the value of simplifying job descriptions to include only essential skills and encouraging a broader range of applicants to foster diversity. The conversation also covers practical tips on integrating effective storytelling into job descriptions, the significance of alignment between corporate and employer branding, and the role of hiring managers in the recruitment process. Nadia advocates for proactive engagement and clear communication strategies to streamline hiring processes and enhance candidate experiences. 00:00 Introduction 01:30 Learning Storytelling from Product Management 02:58 A Fuck-up Story About Storytelling 06:12 The Learning Opportunities 08:28 The Fundamentals 09:10 Kicking Off the Hiring Process – How to Do It Right? 11:19 The Role of Storytelling in Job Descriptions 17:39 The Importance of Storytelling 22:22 The Power of Storytelling in Job Descriptions 24:22 The Role of Hiring Managers & the Importance of Transparency 28:53 Leveraging Hiring Managers 30:05 Proactive Communication with Hiring Managers 32:21 Timely Communication & Moving Quickly with Candidates 36:14 The Process of Creating a Job Description 39:42 Calibrating the Hiring Panel 43:05 Creating a Job Description 43:29 Aligning Corporate Brand with Employer Brand 48:59 Corporate Branding vs Company Values 50:21 Using Videos to Attract Talent 55:22 Including Employee Stories in Job Descriptions 58:07 Outro