Revenue RX, Optical Retail Wins
This is the first of a 2 part series with guest Mr. Dean Thompson. As chair of the Council for the Alberta Association of Opticians, he is responsible for creating a new board of directors overseeing all aspects of creating a not-for-profit organization. The AOA's mission is to Advance the profession of optician-ry in Alberta and across Canada. With more than 40 years in the optical business, Dean is keen to explore the future direction for eye care Professionals. His perspective as a lifetime optician, a contact practitioner, an instructor of optical students, and as one who has a unique perspective from being involved in optical missions abroad, offers invaluable insights. (02:20) Introduction (06:00) The high standard required by opticians today. (10:30) An optician / nurse parallel needed for public perception. (13:20) Scope of practice task lateral transference in the profession (17:20) Balancing the business with customer care. (20:30) The customer is shopping. Your in the Image Business! (23:21) Opticians being the differentiator for business success. (25:19) Selling begins in the absence of knowledge. Knowledge breeds trust. (26:38) Being in business for the long game. Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS…. If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review. Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour SBR Strategic Business Review or take the free practise growth score assessment at my coaching website at jmireault@focalpointcoaching.com [jmireault@focalpointcoaching.com] … you will also find a link on the Revenue RX web-site. For more personal attention: Please click the link below 👇 https://joemireault.focalpointcoaching.com/ [https://joemireault.focalpointcoaching.com/]
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