RevGenAI Podcast

TikTok Shop Is Eating Retail

30 min · Ayer
Portada del episodio TikTok Shop Is Eating Retail

Descripción

Ajay Bam, CEO and co-founder of Vyrill, joins The RevGenAI Podcast to talk about what most brands still miss about video commerce. The core point: brands do not just need more video. They need to know which videos drive engagement, which videos drive revenue, and where those videos should show up in the buying journey. Ajay explains why TikTok Shop is changing shopper behavior, why platforms need serious moderation before video reaches a product page, and why one bad video can become a real business risk. We also get into Vyrill's work with video discovery, video reviews, UGC, and the difference between self-serve merchants and enterprise retail buyers. The last section is especially practical for any brand with hundreds or thousands of videos already sitting across social, ecommerce, and paid media. Ajay's advice is simple: before buying another tool or creating more content, define the KPI for every video and put the right video where the customer is actually buying. Guest: Ajay Bam, CEO & Co-founder of Vyrill Host: Meir Heimowitz, founder of RevGenAI

Comentarios

0

Sé la primera persona en comentar

¡Regístrate ahora y únete a la comunidad de RevGenAI Podcast!

Prueba gratis

Empieza 7 días de prueba

$99 / mes después de la prueba. · Cancela cuando quieras.

  • Podcasts solo en Podimo
  • 20 horas de audiolibros al mes
  • Podcast gratuitos

Todos los episodios

57 episodios

episode TikTok Shop Is Eating Retail artwork

TikTok Shop Is Eating Retail

Ajay Bam, CEO and co-founder of Vyrill, joins The RevGenAI Podcast to talk about what most brands still miss about video commerce. The core point: brands do not just need more video. They need to know which videos drive engagement, which videos drive revenue, and where those videos should show up in the buying journey. Ajay explains why TikTok Shop is changing shopper behavior, why platforms need serious moderation before video reaches a product page, and why one bad video can become a real business risk. We also get into Vyrill's work with video discovery, video reviews, UGC, and the difference between self-serve merchants and enterprise retail buyers. The last section is especially practical for any brand with hundreds or thousands of videos already sitting across social, ecommerce, and paid media. Ajay's advice is simple: before buying another tool or creating more content, define the KPI for every video and put the right video where the customer is actually buying. Guest: Ajay Bam, CEO & Co-founder of Vyrill Host: Meir Heimowitz, founder of RevGenAI

Ayer30 min
episode AI Skills, Cybersecurity Training, and Trust | Launa Rich artwork

AI Skills, Cybersecurity Training, and Trust | Launa Rich

Launa Rich joins me to talk about the gap between knowing something and being able to do it under pressure. We talked about QuickStart's shift from certification and training into verified skills, why cybersecurity teams still need practical baselines for entry-level talent, and how AI is changing the speed at which people need to learn. Launa also broke down how she thinks about go-to-market in cybersecurity: every CISO has a training budget, but timing, trust, and the right signal matter more than a generic pitch. She shared how she uses AI to segment her LinkedIn network, find partner paths, and keep outreach curated instead of spammy. The thread through the whole conversation is simple: AI can make work faster, but it does not remove the need for judgment. The teams that win will be the ones that train people to prioritize, validate real skills, and respond quickly when the stakes are high.

Ayer24 min
episode The $1.4T Fax Market Thomas Kornmeier Is Rebuilding artwork

The $1.4T Fax Market Thomas Kornmeier Is Rebuilding

Thomas Kornmeier joins The RevGenAI Podcast to unpack one of the most overlooked pieces of financial infrastructure: commercial paper. Thomas is building CPX, The Commercial Paper Exchange, to automate a market that moves roughly $1.4 trillion a year but still relies on slow, relationship heavy workflows. He explains why companies and money market funds use commercial paper, why settlement speed matters, and how CPX can move a process that may take 24 hours toward a 7 second funding experience. We also talk about trust in capital markets, the role of introductions, why listening builds credibility faster than pitching, and how CPX is reducing integration friction with agentic AI. Guest: Thomas Kornmeier, The Commercial Paper Exchange (CPX) Host: Meir Heimowitz, RevGenAI More episodes: https://getrevgenai.com/podcast [https://getrevgenai.com/podcast]

Ayer23 min
episode Don't Price Based on Time and Materials | Jackie Gant artwork

Don't Price Based on Time and Materials | Jackie Gant

Jackie (Simens) Gant, CEO of Bond Consulting Services, joins The RevGenAI Podcast to talk about SMB modernization, Microsoft ERP consulting, and how professional services firms can build trust while using AI. Jackie explains why SMB buyers make decisions differently than enterprise buyers, how BCS uses out-of-the-box Microsoft AI features to create low-risk first wins, and why partner-to-partner referrals can beat another hour of direct-volume outreach. The strongest thread is pricing. For technical professional services, Jackie sees pure time and materials losing ground to fixed-fee, value-based, and outcomes-based models because buyers want clarity on what changes for their business and how fast they can get there.

11 de jun de 202624 min