RGV Business Journal
The RGV Red Crowns started as a community-first soccer club built from scratch — with the Valley helping shape the name, colors, identity and mission.Now, the semi-pro team is set to appear in a national Bank of America campaign tied to the FIFA World Cup.In this episode of the Rio Grande Valley Business Journal Podcast, Naxi Lopez sits down with Jamal Fayyad, founder and president of the RGV Red Crowns, to discuss how the team was built, why community buy-in matters, and how a local soccer club caught the attention of one of the world’s biggest sporting events.Fayyad explains why the Red Crowns are focused on local athletes, local businesses, local artists and a Valley-wide identity — from playing at Harlingen Field to partnering with Brownsville’s Pluton Brewery and giving young players a path to the next level.The conversation also explores the economic impact of the commercial shoot, the Valley’s image beyond border stereotypes, and what it would take for the Red Crowns to eventually move toward professional soccer.Topics covered:• RGV Red Crowns and Valley soccer• Bank of America’s FIFA World Cup campaign• Community-first sports branding• Harlingen Field and local soccer culture• Opportunities for Valley athletes• Local business partnerships and sponsorships• The economic impact of filming in the RGV• The future of professional soccer in South Texas👉 Subscribe to the Rio Grande Valley Business Journal for more reporting on business, sports, culture, economic development and the forces shaping South Texas and northern Mexico.
33 episodios
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