Sales in DACH
In this Quick Insight episode of Sales in DACH, we sit down with Jannis Ruß to break down what really works when prospecting and selling into DACH enterprise accounts. Jannis explains why enterprise deals in the DACH region follow a very different logic compared to the UK or US, why trust and relevance come before speed, and how smart sellers use bottom-up and top-down strategies to navigate complex account structures. We also talk about why enterprise prospecting can sometimes be easier than SMB, how to build internal trust without burning relationships, and why the best Account Executives usually started as SDRs. In this episode, you’ll learn: * Why DACH enterprises need more trust before commitment * How to prospect large accounts without mass automation * When to use bottom-up vs. top-down approaches * How internal trust accelerates enterprise deals * What separates average SDRs from top-performing AEs Perfect for SDRs, Account Executives, and sales leaders who want to build pipeline strategically and win enterprise deals in the DACH B2B market.
34 episodios
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