Salespeople are People Too

Lyle Smith - The Story Guy - talks about the importance of story telling as a marketer, salesperson, entrepreneur and throughout your life and career

53 min · 18 de mar de 2024
Portada del episodio Lyle Smith - The Story Guy - talks about the importance of story telling as a marketer, salesperson, entrepreneur and throughout your life and career

Descripción

Lyle Smith - owner of the Marketing firm Nymblesmith and author of the new book Why Yellow Matters shares his personal story and journey in how he became associated with Brand Storytelling. Everywhere we go in life as salesperson, parent, spouse, business owner, candidate, or any other role we play, story telling is important. Lyle shares his journey from beat writer at a NJ Newspaper to Marketing Agency writer to Business Owner and now Author. Much to learn in here about the importance of focus, specificity and finding your niche.

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