#23: What Are Backlinks? (And Why Do They Matter?)

#27: Should I Create Multiple Google Business Profiles for Different Locations?

If you offer your services in more than one location, should you create more than one Google Business Profile? It sounds like a smart way to get visibility in multiple markets, but there are some important limitations with how Google Business Profile actually works. In many cases, trying to maintain multiple listings creates more challenges than benefits. In this episode, I walk through a real client example and what I recommended. Don't miss this one if you'd love to rank in more than one area! What I Cover: - Why Google Business Profile rankings are usually tied to one primary location - What service areas can and can't do for your visibility - The challenges of verifying multiple Google Business Profile listings - How splitting reviews across multiple profiles can hurt you - When it may make sense to have multiple listings Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ [https://saradoesseo.com/] 👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/ [https://saradoesseo.com/get-more-info/] 💌 Connect with me on Instagram @saradoesseo!

#26: Help! My Google Listing is Suspended

A lot of wedding pros have run into Google Business Profile issues lately, especially when it comes to suspensions or not being able to make edits. I know it’s frustrating when Google doesn’t clearly tell you what went wrong! In this episode, I’m walking through the most common reason I see wedding industry Google Business Profiles get suspended. We’ll talk about the setting that often causes problems, what Google is looking for, and why it’s always worth trying to fix your existing listing instead of starting over. What I Cover: - The two different types of Google Business Profile suspensions - Why Google may ask you to re-verify your business - The most common suspension issue I see for wedding pros - Why I don’t recommend creating a brand-new listing if your profile gets suspended Resources Mentioned: - Google Business Profile suspension blog post: https://saradoesseo.com/wedding-seo-tips/google-business-profile-verification/ [https://saradoesseo.com/wedding-seo-tips/google-business-profile-verification/] Recommended Episodes: - Episode 25: Do I Have to Show My Address on Google? Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ [https://saradoesseo.com/] 👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/ [https://saradoesseo.com/get-more-info/] 💌 Connect with me on Instagram @saradoesseo!

#25: Do I Have to Show My Address on Google?

I get asked about this all the time: "Do I really need to show my address on Google Business Profile?" The answer is actually more nuanced than most people expect. For a lot of wedding businesses, hiding your address is the right setup, and you can absolutely still have a Google Business Profile without sharing your home address publicly. In this episode, I walk through the SEO tradeoffs, Google's current verification rules, and why this decision has gotten a lot more complicated over the last few years. If you've been putting off setting up your profile because of privacy concerns, this should help! What I Cover: - Whether you actually have to show your address on Google Business Profile - How service area businesses work and why they're often the right fit for wedding pros - The visibility advantages of published addresses (wonk wonk) - Why Google's verification process changed - My thoughts on whether you should remove an address that's already verified and visible Resources Mentioned: - Google Business Profile: business.google.com [https://business.google.com] Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ [https://saradoesseo.com/] 👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/ [https://saradoesseo.com/get-more-info/] 💌 Connect with me on Instagram @saradoesseo!

#24: What is Google Business Profile? (The 3 Critical Setup Steps)

Google Business Profile is one of the easiest SEO wins for wedding pros, and I'm honestly surprised by how many business owners either haven't set it up or haven't checked it in years. In this episode, I'm breaking down what Google Business Profile actually is, why it matters, and a few key settings I want you to pay attention to if you're setting up or refreshing your listing. What I cover: - What Google Business Profile actually is and where it shows up in search results - Why I recommend every wedding business have a polished, updated Google Business Profile - The problem with inconsistent business names across the internet - How to choose the best Google Business Profile category for your business Resources mentioned: - Google Business Profile: https://business.google.com/ [https://business.google.com/] - Wedding SEO Bootcamp: https://saradoesseo.com/wedding-seo-bootcamp/ [https://saradoesseo.com/wedding-seo-bootcamp/] Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ [https://saradoesseo.com/] 👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/ [https://saradoesseo.com/get-more-info/] 💌 Connect with me on Instagram @saradoesseo!

#23: What Are Backlinks? (And Why Do They Matter?)

Backlinks just might be the most boring topic in SEO (sorry!)… but they matter SO much to your rankings. In this episode, I’m breaking down what backlinks actually are, why Google cares about them, and why they’re often the missing piece when SEO feels “stuck.” If you’ve ever looked at another business ranking above you and thought, “How are they outranking me with that website?” there’s a really good chance backlinks are part of the answer. I also walk through the types of backlinks that actually help your SEO, where wedding pros can realistically get them, and the shortcuts I’d personally avoid. If you're working on SEO, this is a "need to" listen! What I cover: - What backlinks are and how Google uses them to judge website authority - Why backlinks can impact rankings even more than on-page SEO optimization - The difference between high-authority, industry-relevant, and local backlinks - Realistic ways wedding pros can earn backlinks over time - Why I don’t recommend paying for link-building services Resources mentioned: - Moz Free Domain Authority Checker: https://moz.com/domain-analysis [https://moz.com/domain-analysis] - OFD Collective: https://ofdcollective.com/ [https://ofdcollective.com/] Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ [https://saradoesseo.com/] 👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/ [https://saradoesseo.com/get-more-info/] 💌 Connect with me on Instagram @saradoesseo!