School for Startups Radio
Kae Wagner – President of North Star Marketing [http://www.northstar-m.com/] and Bold Authors Network and Author of The Bold Author’s Playbook: 3 Simple Steps to Turn Unknown Books Into Perennial Sellers [https://www.boldauthorsplaybook.com/get] The point of writing a book is not to sell books. Kae Wagner is an entrepreneur, marketing strategist, publisher, speaker, and bestselling author who has spent her career helping business owners, entrepreneurs, and authors gain visibility, attract customers, and grow successful brands. She is the founder and president of North Star Marketing, a firm that has helped clients build stronger businesses through strategic marketing, lead generation, branding, relationship building, and customer engagement. Under her leadership, North Star Marketing grew into a multi-million-dollar company by combining innovative marketing strategies with a deep understanding of human connection. Raised in a large entrepreneurial family on a dairy farm, Kae learned the values of hard work, perseverance, creativity, and resilience from an early age. Those lessons became the foundation of her business philosophy and her mission to help entrepreneurs turn great ideas into thriving enterprises. Throughout her career, she has embraced emerging technologies and evolving marketing trends, helping clients stay ahead of the curve while creating memorable brands and lasting customer relationships. Kae is also the founder of The Bold Authors Network and author of The Bold Author’s Playbook: 3 Simple Steps to Turn Unknown Books Into Perennial Sellers. A bestselling and award-winning author of both fiction and nonfiction, she is passionate about helping writers overcome the fear of self-promotion and build sustainable platforms that allow their books to reach the audiences they deserve. Through coaching, training, and community-building initiatives, she helps authors transform from hesitant marketers into confident advocates for their work. Known for her belief that successful marketing is built on meaningful human connections, Kae teaches a practical approach that combines visibility, credibility, and relationship building. Whether working with entrepreneurs, executives, or authors, her goal is to help people discover opportunities, create lasting impact, and build businesses and brands that support the lives they were meant to live. North Star Marketing is a full-service creative branding and marketing agency located in Lancaster, PA. The agency handles nationally known brands, specializing in food, industrial, and lifestyle products. The company has been in business since 1989 and the agency has grown into a team of 15 brand specialists. The agency uses integrated programs that reinforce the brand position long term while increasing sales short term via PR, Interactive, Branding, Advertising and Social Media. Mason Duchatschek – CEO of Workforce Alchemy [https://workforcealchemy.com/] and Author of Built Wright: What It Takes to Build Something That Lasts [https://www.amazon.com/Built-Wright-Takes-Build-Something/dp/0991382358/ref=sr_1_1?crid=1KAC0WHLB8M3D&dib=eyJ2IjoiMSJ9.5gCY3ShLYi-LvaLpxKTZMC3xQ-80oxBQkuAcj3A8gnkARPCsYGB49IJuc42i_7LLgYmLd5_11s4oJoQq7um5GKaZoyvpKb2bMR2ymM5irvzULEWnyi74aSMd6ZBDr7gxsXd_Tp_0EoVx0tAgf5kvX-eLEas1QEa_oImHk1bYWYQSNph282tiqK-s9HGl1uBk.gVONj3nHkEWqvtnrkqmbAqm7j5hYWwxs5La1ArMsUD0&dib_tag=se&keywords=duchatschek&qid=1781539531&sprefix=duchatschek%2Caps%2C201&sr=8-1] I want discipline in my absence, not compliance in my presence. Mason Duchatschek is a bestselling author, speaker, entrepreneur, and CEO of Workforce Alchemy, a consulting firm dedicated to helping organizations improve hiring, employee engagement, retention, leadership effectiveness, and workforce performance. For more than three decades, Mason has worked with business owners, executives, and leadership teams ranging from family-owned companies to major organizations such as Miller Brewing, Purina Mills, and Land O’Lakes, helping them build stronger cultures and more productive teams. Mason is known for challenging conventional thinking about workforce challenges. Rather than viewing employees as the source of business problems, he helps leaders uncover the systems, leadership practices, and organizational blind spots that often limit performance and profitability. His work focuses on identifying hidden profit leaks within organizations and creating practical strategies that improve engagement, accountability, retention, and long-term growth. A lifelong student of human performance and achievement, Mason brings an unusual perspective to leadership and business. He is the author of eleven books, a sought-after keynote speaker, and host of The Mason Duchatschek Show, where he interviews entrepreneurs, executives, and high achievers about the lessons behind their success. His personal accomplishments include completing marathons, ultramarathons, Ironman triathlons, earning two Guinness World Records, and pursuing challenges that reinforce his belief that growth happens when people move beyond their comfort zones. Through Workforce Alchemy, Mason helps organizations transform workplace performance by combining practical business experience with a deep understanding of human behavior. His mission is simple: help leaders build organizations where people thrive, teams perform at a higher level, and businesses achieve sustainable success.
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