School of Hustle
With roots in Malaysia, immigrant Niki Cheng blazed her way through the hustle and bustle of NYC’s competitive job market and established a career that would leave lasting footprints in a niche industry. From a failed attempt at being a waitress to immediate success in furniture sales, Niki saw untapped potential and grabbed the reins to open her own furniture store — a U.S. location of the Denmark brand BoConcept, selling sophisticated pieces at affordable prices. This single store quickly sparked the establishment of the Furniture District in NYC. After growing BoConcept into its second location, nine more stores followed across the city within a decade. Pivoting a different direction, Niki and her business partner husband continued their entrepreneurial journey and launched a U.S. location of the Italian brand Calligaris in NYC. Even with the global pandemic, their new furniture business brought in an unexpected increase in sales. As Niki continues to build two furniture brands in the big city, her savvy sales advice to aspiring entrepreneurs is to do everything with the heart — you’ll gain trust when you focus on helping the customer find the right product that fits their needs and budget, and they’ll become customers for life. Loving this podcast series? Subscribe and leave us a 5-star review! Learn more about Calligaris NYC at https://www.calligarisnyc.com [https://www.calligarisnyc.com]. As the company empowering everyday entrepreneurs around the world, GoDaddy gives you all the help and tools you need to grow online.
22 episodios
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