From Software Founder to Buying Businesses: The Fastest Way to Scale

Stop Guessing, Start Tracking: How a 21-Year-Old Turned Debt Into $75K in 30 Days

Want to make money online in 2025? This entrepreneur mindset conversation will change how you think about business growth forever. 21-year-old Jaryd Visser shares the exact sales strategy and digital marketing 2025 playbook that took a business from debt to $75K in 30 days. If you're building an online business, struggling with lead generation, or trying to figure out your sales funnel — this is the episode you need. In this episode of the Caldor Dynamics Podcast, we break down how to scale a business using content marketing, social media marketing, and AI for business — without burning money on ads that don't convert. Whether you're a startup, consultant, content creator, or digital marketer, these business tips 2025 will give you a real edge. 🔑 Topics Covered: Sales funnel optimization Digital marketing 2025 strategies AI for business growth Lead generation that actually converts Personal branding & content creation 2025 Social media marketing for entrepreneurs How to make money online with digital products Business growth through data tracking How to scale a business beyond yourself Entrepreneur mindset & startup tips   📩 Work with Jaryd: SedonaStrategy.io 🔗 Connect with Jaryd: https://www.linkedin.com/in/jaryd-visser-39b5b3229/

Build a Business That Runs Without You | Scaling, Exit Strategy & Leadership Maturity

What if your business stopped depending on you to survive? In this episode, Victoria Peterson, CEO and Co-Founder of Productive Dentist Academy, shares what it really takes to build a business that can scale, create long-term value, and eventually run without the founder. From starting as a dental hygienist to leading a $5–6M fully virtual company recognized on the Inc. 5000 list multiple times, Victoria explains why most founders accidentally build high-paying jobs instead of transferable assets. We dive into leadership maturity, company culture as daily behavior, exit readiness, scarcity vs abundance challenges, revenue per employee, and the costly mistake of scaling systems too early. Victoria also shares a real-world failure involving private equity, what she learned from it, and how founders can protect profit, energy, and legacy. This conversation is not just for dentists. It applies to any founder navigating growth, burnout, transitions, and long-term freedom. ⭐ Guest: Victoria Peterson CEO & Co-Founder, Productive Dentist Academy 🌐 Website: https://productivedentist.com

From Software Founder to Buying Businesses: The Fastest Way to Scale

In this episode, Felipe Crook sits down with Jaime Manzanera, founder of Amicus Infinitum, to break down a powerful journey from building and selling a software company to becoming a fractional M&A team helping business owners scale through acquisitions. Jaime shares how NLP (Neuro-Linguistic Programming) shaped his decision-making, why he uses contrast as feedback, and how the Waze/GPS analogy helps founders navigate uncertainty without forcing outcomes. He also explains how Amicus Infinitum supports buyers through the full acquisition process, including deal sourcing, valuation, funding, and post-acquisition growth. If you are a founder, operator, or entrepreneur looking to scale faster, build cash-flow assets, and stay congruent with your values, this episode is for you. Topics include: NLP in business, decision-making, contrast vs conflict, scaling by acquisition, fractional M&A, buying profitable businesses, leadership, culture, and processes. Email: Jaime@amicusinfinitum.com Website: amicusinfinitum.com

Selling on Amazon in 2026 Is a Different Game

If you’re thinking about starting — or scaling — an e-commerce business, this episode will save you years of costly mistakes. Felipe Crook sits down with Shawn Khorrami, serial entrepreneur and founder of ePlaybooks, to break down what it really takes to build and grow consumer brands across Amazon, Walmart, Shopify, TikTok, and other major sales channels. Shawn shares how his entrepreneurial journey began by helping his immigrant father run a business, how he accidentally built his first software company, and why most founders misunderstand sales channels, logistics, and marketing budgets when entering e-commerce.   This conversation dives deep into: • How to choose the right sales channel for your product • Why organic growth is far harder than most founders expect • How shifting platforms, algorithms, and regulations change strategy • Amazon compliance, product flags, and “threading the needle” to stay live • Why logistics and supply chains are the hidden killers of e-commerce businesses • Why founders should think in catalogs, not single products • How lifestyle marketing builds trust and reduces returns • Why customers buy solutions, not products • How AI is reshaping commerce — and how founders can adapt If you’re launching a product, growing a brand, or trying to scale revenue across digital marketplaces, this episode delivers practical, real-world insights from someone who has built and scaled more than a dozen businesses. Guest Shawn Khorrami Founder, ePlaybooks 🌐 https://eplaybooks.com

The Operating Model That Guarantees Revenue Scaling

Sales systems are breaking — not because teams aren’t working hard, but because they’re built without alignment, focus, or humanity. In this episode, Dionne Mejer, Founder & CEO of Revenue by Design, joins Felipe Crook to break down how founders and sales leaders can build scalable sales organizations using a people + process + technology approach — without burning out teams or losing trust with buyers. With over 25 years in sales and technology, Dionne shares how frameworks like Sales with Soul and Lead with Soul help organizations: Reduce ramp time Increase close rates Create clarity around KPIs vs metrics Use AI without losing the human element Build sales systems that actually scale This conversation is essential for founders, CROs, and sales leaders navigating growth, complexity, and modern sales transformation.   Guest: Dionne Mejer Founder & CEO, Revenue by Design 🌐 https://www.revenue-bydesign.com