Seats of Power
Today, we welcome Prashina Chopra to the Power Seat. A beauty product developer and founder of ROES Cosmetics, Shina shares what it takes to be a trailblazer and build a brand from the ground up in the South East Asian economy and beyond. From developing 30+ products to selling out at Urban Outfitters 4x, she discusses how passion fuels you even in your darkest moments and "refusing to create without intention." Most importantly, Shina opens up about the difficult decision to walk away from ROES and what that taught her about personal integrity and values, her identity, and long-term mindset. This conversation is about building brands with intention, true passion and purpose, and learning when to keep going and when to let go. Take your seat. Learn more about Shina: https://www.linkedin.com/in/prashinachopra/ https://roescosmetics.com/ Episode Chapters: 00:00 Introduction to Prashina Chopra and ROES 01:42 Building ROES Cosmetics From Ground Zero 02:55 Why things can go wrong quickly in business 03:58 Developing the Liquid Love Blush 05:33 Using product development as a launchpad 06:42 What managing ROES looks like 06:55 Scheduling and planning as a founder 08:53 ROES’s small team dynamic 11:31 Being a pioneer in the Southeast Asian market 13:39 Targeting sensitive skin but made for all 15:35 Sustainability at the core of ROES 17:27 Building a brand for the consumer and the planet 20:13 First time selling in Urban Outfitters 20:57 Building a brand across borders 21:21 Challenges of global marketing and sales 22:48 Balancing passion and pressure 24:09 The decision to not compromise and step away 24:29 Building with purpose, not just another brand 26:46 Refusing to create without intention 29:05 Lessons learned 29:56 Redefining success and effort 31:05 Current chapter: returning to product development 33:09 The role of global exposure 34:00 Why people make or break the experience 35:28 Seats of Power closing traditions
9 episodios
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