Episode Six - Email Marketing

Customer Focused SEO with Kavi Kardos

Host - John Walker, Founder of Vend Digital Guest - Kavi Kardos, SEO Specialist and Content Marketer We’re kicking off Series Two of Sell More Stuff - An eCommerce Podcast with a conversation that gets to the heart of great SEO: understanding your customer. John Walker is joined by Kavi Kardos, a seasoned SEO and content expert who has worked at Moz and is currently Director or Organic Growth at KlientBoost. In this episode, Kavi shares how the real goldmine for SEO might be sitting in your inbox or on your customer service calls. From fielding questions about sausage casings to uncovering the real words people use to search, Kavi shows how truly customer-focused SEO can lead to better rankings - and better results. In this episode, John and Kavi discuss: * Using data from your customer service or sales team to inform SEO strategy * Why keyword tools aren’t enough on their own * The importance of speaking your customer’s language online * What she learned working at Moz * Learning about sausage-making * How to balance SEO best practices with real-world user behaviour Kavi also recommends the book Everybody Lies by Seth Stephens-Davidowitz, which explores what search data can reveal about people’s true thoughts and behaviours. About Kavi Kardos Kavi Kardos is an SEO specialist and content marketer with a passion for user-first search strategy. She’s written for and worked with some of the biggest names in SEO, including Moz. You can find Kavi on LinkedIn. If you want your SEO to connect with real customers, not just search engines, this episode is a great place to start. Tune in and learn how to turn customer insights into search success.

Episode Six - Email Marketing

Host: John Walker, Founder of Vend Digital Guest: Simon Harper, Owner of SRH Design In this episode of Sell More Stuff - An eCommerce Podcast, John Walker chats Email Marketing with Simon Harper, owner of SRH Design. Simon shares his expertise on email marketing, breaking down key factors like deliverability, personalisation, and consistency - three essentials for getting emails into inboxes and turning them into sales. In this episode, John and Simon discuss: * How deliverability affects your email success and what to do about it * The power of personalisation and why generic emails won’t cut it * Why consistency in email marketing builds trust and increases conversions * The impact of different email marketing platforms, including MailChimp, Klaviyo, and Beehiiv Simon also recommends the book Email Marketing Rules by Chad S. White, a guide packed with insights on getting more from your email campaigns. About Simon Harper:Simon Harper is the founder of SRH Design and an email marketing expert with years of experience helping businesses improve their email strategies. As Ireland’s first MailChimp Partner, he brings a deep understanding of what it takes to create effective email campaigns. Connect with Simon on LinkedIn [https://www.linkedin.com/in/srhdesign/].

Episode Five - Paid Advertising

Host: John Walker, Founder of Vend Digital Guest: Gil David, Founder of Run DMG In this episode of Sell More Stuff - An eCommerce Podcast, John Walker is joined by Gil David, founder of Run DMG and one of Ireland’s first Facebook Premier Partners. Gil shares his expertise on crafting effective paid advertising strategies and the importance of getting the basics right to drive results. In this episode, John and Gil cover: * Gil’s journey to becoming one of the first Facebook Premier Partners in Ireland * Setting up a simple but effective advertising funnel using Facebook and Google Ads * Why testing is essential to successful advertising campaigns * How to choose the right optimisation settings for your adverts Gil also recommends the book "Lost and Founder" by Rand Fishkin, which offers valuable insights into growing and managing a business. About Gil David: Gil David is the founder of Run DMG, a paid advertising agency specialising in scaling eCommerce brands through data-driven strategies. With years of experience in paid social and search advertising, Gil helps businesses get more from their advertising budgets. Learn more about Gil and his work on his website [https://www.run-dmg.com/] or LinkedIn [https://www.linkedin.com/in/gil-david/]. If you’re looking to refine your paid advertising strategy and boost sales, this episode is packed with practical advice. Tune in to learn how to set up campaigns that deliver results and help you sell more stuff!

Episde Four - Search Engine Optimisation

Host: John Walker, Founder of Vend Digital Guest: Tom Riley, SEO and E-commerce Website Management Specialist at Ride Digital Marketing In this episode of Sell More Stuff - An eCommerce Podcast, John Walker sits down with Tom Riley, an SEO and user experience (UX) specialist who helps eCommerce businesses stand out in competitive markets. Tom shares his insights on how focusing on customer needs, rather than just Google’s algorithms, can lead to powerful results in SEO and beyond. In this episode, John and Tom discuss: * How SEO ties into social media, email marketing, and other channels * How a customer-focused approach can drive big results * Why optimising solely for Google can be a mistake * Using customer language on your website to rank higher * Leveraging keyword research tools to find out what customers want * The importance of understanding customer behaviour online Tom also recommends the book "Product-Led SEO: The Why Behind Building Your Organic Growth Strategy" by Eli Schwartz, which has shaped his approach to sustainable SEO growth. Find it on Amazon here [https://www.amazon.co.uk/Product-Led-SEO-Building-Organic-Strategy/dp/1544519567/ref=asc_df_1544519567]. About Tom Riley: Tom Riley is an SEO, e-commerce, and UX expert at Ride Digital Marketing, where he works with brands to drive organic growth through customer-focused strategies. With a hands-on approach to eCommerce success, Tom brings valuable insights on maximising online visibility. You can find out more about Tom on his website [https://www.ridedigitalmarketing.com/] or on LinkedIn [https://www.linkedin.com/in/tom-riley-26b36267/]. This episode is full of actionable SEO tips for anyone looking to improve their eCommerce website's performance. Tune in to learn how to connect with your audience and sell more stuff!

Episode Three - Shipping and Operations

Host: John Walker, Founder of Vend Digital Guest: David Burleigh, Owner and Director of Fishing Tackle & Bait In this episode of Sell More Stuff - An eCommerce Podcast, John Walker chats with David Burleigh, the owner of Fishing Tackle & Bait. David shares how he grew his business to handle over 120,000 orders a year across 30 countries, and the practical steps he took to make his operations run smoothly. In this episode, John and David discuss: * How seasonal changes can impact sales * Scaling from selling on marketplaces to running a successful website * Managing high volumes of orders efficiently * Using shipping software to save time and money * Why getting advice from experienced people is key * Tips for reducing picking and packing times * Testing free shipping options David also recommends the book "Lean RFS (Repetitive Flexible Supply): Putting the Pieces Together" by Ian Fraser Glenday and Rick Sather, influencing how he runs his business. Check out the book here - https://www.amazon.co.uk/Lean-RFS-Repetitive-Flexible-Supply/dp/146657819X [https://www.amazon.co.uk/Lean-RFS-Repetitive-Flexible-Supply/dp/146657819X] About David Burleigh: David Burleigh is the owner and director of Fishing Tackle & Bait, an eCommerce business that serves fishing enthusiasts worldwide. His experience in managing large order volumes and optimizing shipping makes him a great source of advice for eCommerce businesses of any size. You can find David on LinkedIn here [https://www.linkedin.com/in/david-burleigh-24a955201/]. This episode is packed with practical advice on improving your shipping and operations, whether you're just starting out or managing a growing eCommerce store. Tune in to learn how you can streamline your processes and sell more stuff!