Phone a Friend: Oaken Mulholland on LinkedIn Outreach That Converts

Facts Over Feelings: How I Learned to Forecast My Business

I am not a spreadsheet girly. I'm a salesperson, always have been, numbers were the thing I dealt with after the fun part was over. But my husband David built me a tool early on that changed how I ran my business, and it's the exact same one that took me from $800 a month to seven figures. I still use it every single day. Today I'm breaking down what forecasting actually is, why it's not just a VP with a finance team thing, and the three decisions it hands you the second you start doing it daily. When to hit the gas. When to cut costs. When it's actually time to hire.  Grab the exact tool plus a quick Loom walkthrough free at suzieconsoli.com/tracker.

You Are Not Your Business: Why Your Identity Is Costing You Deals

I scrapped the episode I had planned this week because the same question kept coming up on multiple  coaching calls this week.  "Who am I, if this business doesn't work out?" I know that sounds like a mindset guru thing, but stick with me, because getting this wrong is quietly costing you sales calls, and getting it right will change how you show up in your business completely.  Head to suzieconsoli.com [http://suzieconsoli.com] if you want to talk through where you're getting stuck.

The Right Way to Bring On a VA: 3 Steps Before You Hand Off Sales Tasks

Most business owners don't hire a VA with a plan. They hire one because they're overwhelmed, hand off whatever feels urgent that day, and a few months later they're frustrated and convinced the VA just isn't cutting it. Here's the truth: it's rarely the VA. It's that nobody set them up to succeed in the first place. I'm walking through three steps to bring on a VA the right way, plus three sales tasks you can hand off immediately if you're overwhelmed and not sure where to start. Follow up, proposals, and contracts and invoicing don't need to live on your plate forever. They just need a process before they leave your hands. Ready to build a sales process that doesn't depend on you doing everything? Head to suzieconsoli.com [http://suzieconsoli.com].

Phone a Friend: Oaken Mulholland on LinkedIn Outreach That Converts

Everybody keeps telling me LinkedIn outreach is dead. I hear it from my clients constantly, usually right after they forward me another one of those cringey DMs that opens with "we both went to college" and ends with a calendar link. So I phoned a friend who is booking calls and signing clients on LinkedIn every single week, and I asked him to make his case. Oaken Mulholland coaches agency owners, coaches, and consultants on how to land three to five sales calls a week using LinkedIn in about an hour a day. In this one he breaks down why all those bad DMs are actually good news for you, the two zones where leads go to die (the pitch slap and the chit chat), and the simple three-part framework he uses to start a real conversation without sounding like a robot or a flatterer. We also get into the part most people get wrong: thinking content alone will save them, or that they need a huge following to make any of this work. Oaken shares the story of a client in one of the least engaged niches imaginable who booked 17 calls in his first month with under a thousand followers. If you have ever felt like outreach is either sleazy or pointless, this conversation will change how you think about it. Work with Oaken [https://calendly.com/oaken-mulholland/apply-to-work-with-me-yt-clone].  Work with me at suzieconsoli.com [http://suzieconsoli.com/].

Stop Fighting the Robots: Combating AI Slop Feedback From Your Clients

My client Jasmine sent me a voice note this week that stopped me in my tracks. Her prospects are dropping her proposals into ChatGPT and Claude, then firing back giant lists of questions she has never gotten before, half of which do not even matter. And once people sign? They start handing over AI slop as briefs and acting shocked when the work comes back looking exactly like what they sent. AI is in the sale and in the client relationship now, and it is not going anywhere. In this one I play you Jasmine's actual voice note, then break down how I handle all of it. The call close that makes the laundry list disappear, and the four moves that keep client slop out of your deliverables. Two Call Close [https://pod.link/1887227883/episode/QnV6enNwcm91dC0xODk1NjEzMQ]  Work with me at suzieconsoli.com [http://suzieconsoli.com]. Check out Jasmine and DRLN Marketing. [https://www.heydrln.com/]