#754 - Reviving an Amazon Brand On Life Support

#754 - Reviving an Amazon Brand On Life Support

Can a dying Amazon brand come back and double sales without new products? Bradley reveals the PPC, listing, image, and keyword fixes behind both turnarounds in this case study today. 💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 [https://h10.me/h10]   ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 [https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1]► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft [https://h10.me/ft] What does it really take to bring an Amazon brand back from the brink? In this solo episode of the Serious Sellers Podcast, Bradley Sutton pulls back the curtain on two real Amazon accounts he is actively managing, including one former seven-figure brand that nearly collapsed after losing its TikTok momentum and another account that doubled year over year without even launching new products. Bradley breaks down how the struggling brand went from relying heavily on TikTok-driven sales to rebuilding Amazon as a channel that could stand on its own. He walks through the exact levers he focused on first: auditing PPC waste, negative matching search terms with clicks but no sales, splitting overloaded campaigns, setting keyword harvesting rules, tightening bid automation, using dayparting, and finding old keyword winners through Search Query Performance and Brand Analytics. He also shares how listing optimization played a major role in both case studies. From testing main images with Helium 10 Audience powered by PickFu to refreshing A+ content and improving keyword coverage, Bradley shows why small improvements in click-through rate and conversion rate can create major revenue gains. In one account, a conversion rate lift of just over 1% helped generate thousands of dollars in additional sales. This episode is a reminder that growth does not always come from one flashy hack. Sometimes, it comes from patiently fixing the fundamentals: better ads, stronger images, smarter keyword targeting, cleaner campaigns, and a listing that actually helps customers understand why they should buy. Whether your brand is struggling, stuck, or ready for its next level, this is proof that the right data-backed moves can change the trajectory. The comeback may not happen overnight, but with the right strategy, your Amazon brand might have a lot more life left in it than you think. In episode 754 of the Serious Sellers Podcast, Bradley talks about: * 00:00 - Introduction * 02:38 - The Brand That Nearly Went To Zero * 05:21 - Why Better Product Images Still Matter * 06:11 - Testing Main Images With Real Buyers * 09:01 - How TikTok Drove Amazon Sales * 12:50 - Fixing A 63% ACOS Problem * 13:43 - Auditing Wasted Amazon PPC Spend * 16:31 - Building Smarter Keyword Harvesting Rules * 18:48 - Using Bid Rules To Control ACOS * 22:29 - Dayparting Ads To Cut Wasted Spend * 23:44 - Finding Lost Keywords That Once Converted * 31:42 - Doubling Sales Without Launching New Products

#753 - The 6-Figure Amazon Launch Sprint

A legacy brand had never sold on Amazon. One launch strategy later, it hit six figures in year one. What made the difference? Here’s how…   ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 [https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1]► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft [https://h10.me/ft]   What does it take to bring a decades-old retail brand onto Amazon and turn it into a six-figure channel in its first year? In this episode, Bradley Sutton welcomes Spencer Gordon, an e-commerce operator who has built Amazon businesses from the ground up, including a premium beverage storefront and, most recently, the Amazon channel for Leanin Tree Greeting Cards. Spencer shares how he went from working in his family’s logistics and beverage business to launching Amazon operations for a legacy greeting card company that had never sold on the marketplace before. Instead of randomly uploading products and hoping for the best, he started with proven retail winners, used Helium 10 to identify high-value keywords, and built his launch strategy around branded search, long-tail keyword opportunities, and strong catalog positioning. The episode gets tactical with Spencer’s Amazon launch process, including how he uses test listings to check Amazon relevancy before launching a real SKU, why he relies on Amazon Vine for early reviews, and how he structures PPC campaigns for ranking momentum. He also breaks down his use of branded campaigns, product targeting, long-tail exact match keywords, fixed bids, and bid rules that raise or lower bids based on sponsored and organic rank. Bradley and Spencer also dive into listing optimization, especially why the main image can be the difference between winning and losing the click. Spencer shares how AI tools help his team generate image concepts, while Bradley recommends pre-launch audience testing to avoid wasting traffic on weaker creative. The big takeaway? You do not need to be a brand-new startup to win on Amazon. Whether you are launching from scratch or bringing a legacy brand into the modern marketplace, growth comes from testing, learning, adjusting, and taking action before the opportunity passes you by. In episode 753 of the Serious Sellers Podcast, Bradley and Spencer discuss: * 00:00 - Introduction To Spencer’s Amazon Story * 03:00 - Learning Business From The Ground Up * 05:03 - Launching His First Amazon Store * 09:18 - Moving Into A New E-Commerce Role * 11:21 - Inside Leanin’ Tree Greeting Cards * 13:34 - Starting Amazon From Scratch * 15:59 - Hitting Six Figures In Year One * 16:41 - Choosing Products And Keywords * 22:03 - New Product Launch Strategy * 23:05 - Testing Amazon Keyword Relevancy * 27:37 - Long-Tail PPC Ranking Campaigns * 37:06 - Main Image Optimization Strategy

#752 - This PPC Launch Strategy Blew My Mind

An Amazon seller from Singapore reveals how data-backed product research, AI workflows, Cerebro keywords, and a wild 50 auto campaign PPC strategy helped scale Amazon products to seven figures.   ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 [https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1]► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft [https://h10.me/ft]   What does it take to walk away from a stable career, bet on Amazon FBA, and build a multiple seven-figure business in the Amazon US marketplace from Singapore? In this episode, Bradley Sutton sits down with Clarence Cheang of TheFBABros to unpack the mindset, strategy, and data-driven systems that have driven his Amazon journey. Clarence shares how he went from a civil engineer working on Singapore’s infrastructure projects to a full-time entrepreneur after setting a clear goal: to make his side hustle outperform his day job income for 6 straight months. Clarence breaks down the product research process that helped him discover one of his breakthrough products: a Japanese egg pan that went on to generate over $1 million in lifetime sales. Instead of blindly chasing trends, he uses a highly analytical process built around 23 data points, competitor keyword weaknesses, and Helium 10 Cerebro research. His approach focuses on finding products where competitors may be making strong revenue but are weak in PPC, keyword ranking, or listing optimization. The conversation also dives into how AI is changing the way sellers research, launch, and scale. Clarence explains how AI can reduce product validation from one or two hours down to just minutes, while still requiring human judgment to verify opportunities. He also shares ideas around AI agents, Helium 10 data, bundling opportunities, and using massive short-form video output to drive external traffic from TikTok to Amazon. One of the biggest “wait, what?” moments comes when Clarence reveals his 50 auto campaign launch strategy. Instead of relying on one auto campaign, he separates match types, identifies what works, and duplicates winning campaigns across different bid levels to let Amazon find converting placements at scale. His message is clear: Amazon is still full of opportunity for sellers who are willing to use data, move fast, test aggressively, and serve customers better than the competition. For any seller wondering if it is too late to start or scale, Clarence’s story is a reminder that your next breakthrough may not come from luck — it may come from discipline, research, and the courage to take action before you feel fully ready. In episode 752 of the Serious Sellers Podcast, Bradley and Clarence discuss: * 00:00 - Introduction * 05:15 - Government Engineer To Amazon FBA * 08:39 - Turning A Side Hustle Full-Time * 10:21 - The Breakthrough Egg Pan * 11:30 - Shopping Method For Product Research * 14:09 - Finding Weak Competitor Keywords * 15:58 - Why Amazon Is Easier Today * 17:48 - Using AI For Product Research * 21:12 - TikTok, AI, And External Traffic * 23:46 - Why Cerebro Is Essential * 33:01 - Day One PPC Launch Strategy * 34:15 - The 50 Auto Campaign Strategy

#751 - Selling Online For 25 Years!

An e-commerce seller for 25 years reveals how to protect profits, control inventory, rethink shipping costs, and use AI workflows without letting bad data quietly wreck your Amazon business today. 💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 [https://h10.me/h10] ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 [https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1]► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft [https://h10.me/ft] What does it really take to stay profitable after more than two decades in e-commerce? In this episode, Bradley Sutton welcomes back Rolando Rosas, a seven-figure seller with 25 years of online selling experience, to talk about the less glamorous but absolutely critical side of running a long-term Amazon business: operations, inventory, cash flow, shipping, and knowing your numbers. Rolando shares how his e-commerce journey began in 2002, after the tech bubble burst, with his own website and Google AdWords, before expanding to Amazon, Walmart, eBay, and other channels. Today, Amazon makes up the majority of his revenue, but he explains why sellers should not rely on one growth lever alone. As markets shift, especially in B2B and IT-related categories, sellers need to pay close attention to profitability and not just top-line sales. One of the biggest lessons from the episode is that great marketing cannot save weak operations. Rolando breaks down why inventory mismanagement can sink even large companies, how MFN (Multi-channel Fulfillment) can help certain sellers reduce cash flow pressure, and why treating shipping as a shared cost rather than a simple expense can add meaningful profit back into the business. He also explains how sellers should approach price increases by understanding margins, fees, categories, and customer behavior. The episode also dives into practical AI workflows for e-commerce sellers. Rolando explains why sellers should not let AI handle messy data from start to finish, and instead should feed it clean, structured reports for more reliable analysis. From turning screenshots into spreadsheets to using AI to summarize business data, his message is clear: AI can save time, but only when paired with smart systems and human judgment. The big takeaway? Stay curious, think bigger, and keep looking for the hidden levers that can protect your profit. In episode 751 of the Serious Sellers Podcast, Bradley and Rolando discuss: * 00:00 - Introduction * 02:05 - From Corporate Sales To Ecommerce * 05:23 - Starting Selling Online Before Amazon * 06:28 - Why Amazon Became The Next Move * 08:18 - AI As The Next Business Shift * 09:20 - Revenue Breakdown Across Channels * 11:03 - Forecasting Sales In A Tough Market * 12:11 - Why Operations Matter Most * 15:37 - FBA Vs. MFN Strategy * 19:23 - Rethinking Shipping Costs * 23:22 - When To Raise Prices * 27:03 - Building Better AI Workflows * 28:43 - Beginner AI Time-Saving Tip * 31:23 - Why Curious Sellers Win

#750 - The Maldives Honeymoon Product Launch Strategy 2026

Learn the latest updates on this proven Amazon launch strategy using keyword research, Rufus or Alexa for Shopping optimization, PPC, TikTok Shop traffic, and relevancy signals to rank faster. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 [https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1]► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft [https://h10.me/ft]   Wait! Before you dive in… this is part 2 of a 2-part series, so don’t be that person who starts a movie halfway through and asks what’s going on. Go watch/listen to part 1 on the AM/PM Podcast first, where Bradley breaks down the AI and product research strategies that set up this Maldives Honeymoon launch strategy: https://h10.me/am526 [https://h10.me/am526] In this special episode of the Serious Sellers Podcast, Bradley Sutton returns to the Maldives for episode 750 and breaks down his latest “Maldives Honeymoon” launch strategy. This time, he shares the exact tactics he recently tested to get new products to page one for multiple keywords in less than five days. From keyword research to listing optimization, this episode is packed with launch strategies for Amazon sellers who want to give their products the strongest possible start. Bradley explains why a successful launch begins before PPC campaigns ever go live. Sellers need to study competitor reviews, analyze TikTok Shop reviews, look at Rufus questions (Quick note: Rufus is now rebranded as Alexa for Shopping), and understand what kind of images are working in their niche. He also walks through several ways to build a stronger keyword list, including Cerebro, Brand Analytics, Search Query Performance, historical keyword research, opportunity keywords, competitor PPC data, Etsy keywords, frequently bought together products, and Spanish-language keyword indexing. One of the biggest takeaways from this episode is the importance of testing Amazon’s understanding of your product before launch. Bradley shares how Amazon initially misunderstood two new products he launched, which caused poor impressions and weak Rufus visibility. By sending relevancy signals and checking Amazon Recommended Rank keywords, he helped Amazon better understand the products, leading to a major increase in PPC impressions and faster keyword rankings. Bradley also covers launch execution, including how to choose keywords you have the “right to win,” set up exact match launch campaigns, use discounts strategically, monitor CPR numbers, activate alerts, and drive outside traffic through TikTok Shop creators. But the episode ends with a powerful personal reminder: while business growth matters, entrepreneurs should not lose sight of family and time. The strongest launch strategy may help you win on Amazon, but the strongest life strategy is making sure you do not miss the moments you can never get back. Serious Sellers Podcast Episode 750 In episode 750 of the Serious Sellers Podcast, Bradley covers: * 00:00 - Introduction * 01:38 - Preparing A Listing For Amazon Launches * 04:15 - Building A Keyword Research List * 05:20 - Amazon Brand Analytics Keywords * 07:50 - Historical And Off-Amazon Keywords * 10:09 - Reverse Engineering PPC Strategy * 13:14 - Amazon Recommended Keywords * 15:17 - Frequently Bought Together Products * 19:27 - Creating A Test Listing * 22:37 - Sending Amazon Relevancy Signals * 25:02 - Vine Prelaunch And PPC Campaigns * 29:02 - Pricing, CPR, And Discounts * 31:46 - TikTok Shop Launch Traffic * 33:31 - Balancing Business And Family