Sharp Business Online
#06 Let’s take a look at a membership model business called Mightier.com [http://mightier.com/]. Mightier helps kids build emotional regulation skills, which help reduce disruptive behavior (anger, anxiety, ADD, ADHD, etc.). This product has been demonstrated in clinical trials to have a significant positive effect. However, I think their customer acquisition strategy is lacking (as you’ll hear below). Links from this show: * Mightier.com [http://mightier.com/] * Mightier’s Facebook ads library [https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=US&view_all_page_id=1419802878066335&sort_data%5Bdirection%5D=desc&sort_data%5Bmode%5D=relevancy_monthly_grouped] * Mightier landing page for paid traffic [https://get.mightier.com/how-mightier-works/] * Mightier quiz [https://learn.mightier.com/quiz] * Organifi.com [http://organifi.com/] (example product with 11 super foods reference) * Breakthrough Advertising [https://breakthroughadvertisingbook.com/] (the direct response marketing bible) Sharp Business HQ: Have a question or comment about this episode? Get a personal response in the new Sharp Business community. Sharp Business forums thread for this episode [https://sharpbusinesshq.com/t/06-mightier-com-software-hardware-membership-for-kids-emotional-health/23] Want to experience a scale session for yourself & your business? Apply here: -> Free Scale Session Application [https://deaconbradley.com/scale-session-podcast/]
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