She Leads Biotech
Rethinking IVF with Ivana Muncie-Vasic In this episode of She Leads Biotech, we’re joined by Ivana Muncie-Vasic, CEO & Founder of Vitra Labs, for a conversation about fertility innovation, bioengineering, and building a biotech company from the ground up. Ivana shares how her work in stem cell biology led to the development of hormone-free IVF technology designed to reduce the physical and financial burden of fertility treatment for patients. We also talk about the realities of becoming a first-time founder, navigating imposter syndrome, building resilience as a CEO, and how becoming a new mother has deepened her connection to the mission behind Vitra Labs. Chapters 00:00 Introduction 02:00 Finding Bioengineering & Stem Cell Research 07:00 Why Patient Impact Became the Focus 10:00 From Academic Research to Founding Vitra Labs 14:00 The Science Behind Hormone-Free IVF 19:00 Why Traditional IVF Is So Difficult on Women 23:00 Becoming a First-Time CEO 27:00 Panic Attacks, Pressure & Founder Reality 31:00 The Importance of Support & Coaching 34:00 Becoming a Mother While Building a Startup 37:00 Advice for Future Founders #SheLeadsBiotech #WomensHealth #FertilityInnovation #IVF #WomenInBiotech #CNAUSAExecutiveSearch
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