She Means Business: Power Plays by Industry Leaders
Join us for the latest episode of the She Means Business podcast, hosted by Ashley Mastowski [https://www.linkedin.com/in/ashleymastowski/] sits down with Lisa Kelly, [https://www.linkedin.com/in/lisakellyflorida/] the founder of the Curly Life Company [https://curlylife.com/]. Listen as Lisa recounts her transition from a corporate career to tackling the unique challenges of the curly hair care industry, and how she’s shaping solutions for curly-haired individuals everywhere. Episode Highlights: * Lisa shares her background in corporate America and her leap into creating a curly hair care company. (01:35) * Insights into the trials of finding effective curly hair products and the financial investments involved. (04:11) * Introduction of Lisa’s flagship styling product and its unique design features tailored for curly hair. (15:00) * Lisa describes her entrepreneurial journey, from initial concept through product development and overcoming setbacks. (17:14) * Discussion on the importance of patents in protecting innovative product designs and navigating the patent application process. (21:02) * Strategies for effectively reaching and engaging the target market, and the decision to launch on Amazon. (27:20) * The benefits and challenges of balancing product sales between an independent website and Amazon platform. (36:25) * Expansion of Lisa's product line from a single styling tool to a comprehensive range of hair care products designed for curly hair. (43:45) * Encouragement for listeners to pursue their own entrepreneurial dreams and the importance of resilience in business. (48:25) Key Quotes: * “It was a numbers game of researching online and making phone calls. I found a lot of incredibly generous people in terms of sharing their knowledge.” - Lisa Kelly * “Amazon puts me on the shelf of the biggest store in the world. Shelf space is expensive.” - Lisa Kelly Resources Mentioned: * Connect with Lisa Kelly [https://www.linkedin.com/in/lisakellyflorida/] * Curly Life Company [https://curlylife.com/]. * Connect with Ashley Mastowski [https://www.linkedin.com/in/ashleymastowski/] * She Means Business Podcast [https://shemeansbusinesspodcast.com/] * First Choice Insurance Group [https://yourfirstchoice.agency/] * Contact First Choice Insurance Group [https://yourfirstchoice.agency/contact/] * Little Dog Social Media [https://www.littledogsocialmedia.com/]
29 episodios
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