Building Brands With Soul: Strategy, Storytelling & Scaling Companies with Golriz Avery

Your Next Level Always Requires a New Environment

The next level of your business will always require a new environment. In this episode of She Wears the Pants, Ashley goes solo to unpack what it really takes for a high-growth woman to expand beyond the rooms, conversations, and environments that once supported her. If you’re a woman who feels like you’ve outgrown your current environment, the conversations feel repetitive, the rooms feel smaller, and your vision feels bigger than what’s around you, then this conversation will help you trust the shift, make the decision to expand, and step into environments that elevate your thinking, standards, and growth. In this episode, you’ll learn how to: * Recognize when your current environment is no longer expanding your capacity so you can move before you plateau * Shift from familiar rooms into aligned environments that match the scale of your vision * Make the internal decision required to unlock new opportunities, people, and conversations * Understand how proximity to possibility expands your thinking and accelerates growth * Choose environments that elevate your standards so your business can naturally expand By the end, you’ll walk away with a clearer understanding of when it’s time to expand your environment and the confidence to step into the rooms that will shape your next level. Continue the Work with Ashley Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power. → https://ashleydeland.com/inquire [https://ashleydeland.com/inquire] Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth. → https://ashleydeland.com/inquire [https://ashleydeland.com/inquire] Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram. → https://www.instagram.com/ashleydeland/ [https://www.instagram.com/ashleydeland/] She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

Building Brands With Soul: Strategy, Storytelling & Scaling Companies with Golriz Avery

Building a business that scales is rarely as polished as it looks from the outside. Behind many successful brands are years of reinvention, late nights, hard decisions, and moments where founders are forced to figure things out in real time. In this episode of She Wears the Pants, Ashley Deland sits down with Golriz Avery, founder and director of Shaw Media Group, a strategy-first creative agency helping brands grow through powerful storytelling, clear positioning, and results-driven content. With more than two decades of experience in business strategy and brand building, Gol has launched and scaled companies across multiple industries, from interior design and art dealing to national education platforms, beauty products, and wellness brands. Her ventures have grown from a single idea into multi-location businesses across major U.S. cities, reaching tens of thousands of students and clients. But this conversation goes far deeper than entrepreneurship highlights. Gol shares the real, behind-the-scenes experience of scaling businesses quickly, navigating uncertainty, and learning how to lead through moments when the answers are not yet clear. Ashley and Gol explore the evolution that many founders go through, from solopreneur to CEO and the mindset shifts required to sustain growth while protecting your creativity, relationships, and personal well-being. They also dive into the importance of surrounding yourself with trusted advisors and community, especially in an era where many entrepreneurs are turning to artificial intelligence instead of real mentorship and lived experience. Throughout the conversation, Gol introduces the philosophy she now lives by “pockets of joy.” A mindset rooted in finding small, meaningful moments of positivity even during the most demanding seasons of building a company. Because success, when built without joy, can become incredibly heavy to carry. This episode is for the founder who is building multiple things at once, navigating complexity, and searching for a way to grow a business while still staying connected to the life they want to live. In this episode, you’ll learn: • How Gol Avery scaled an education company from one location to twelve across the United States • What it really feels like to build and lead businesses through uncertainty • The importance of building a personal board of advisors and learning from other founders • Why relying solely on AI for business decisions can limit growth and perspective • The transition from service-based businesses to product-based brands • How “pockets of joy” can help founders stay grounded during intense seasons of growth By the end of this conversation, you’ll walk away with a clearer understanding of what it truly takes to build companies that are not only successful but sustainable. Meet Golriz Avery Golriz Avery is the founder and director of Shaw Media Group, a strategy-first content and creative agency focused on building brands that resonate emotionally and strategically with their audiences. With more than 20 years of experience in entrepreneurship, Gol has launched and scaled multiple ventures across industries including design, beauty education, wellness, and media. She previously founded Glam Lab, a nationally recognized makeup education company that expanded to multiple cities across the United States within just 18 months, and later launched product and wellness brands including My Organic Doctor, inspired by ancient Persian medicine and adaptogenic wellness practices. Gol’s work blends strategy, storytelling, and human-centered brand development, helping founders build companies that connect deeply with their audiences while maintaining the soul of the brand. Connect with Gol Instagram: https://www.instagram.com/golrizdesigngroup/ Shaw Media Group: https://shawmediagroup.co My Organic Doctor: https://myorganicdoctor.com [https://myorganicdoctor.com] Continue the Work with Ashley Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power. → https://ashleydeland.com/inquire [https://ashleydeland.com/inquire] Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth. → https://ashleydeland.com/inquire [https://ashleydeland.com/inquire] Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram. → https://www.instagram.com/ashleydeland/ [https://www.instagram.com/ashleydeland/] She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

Beyond Hustle: The Strategy Successful Founders Often Miss with Kelly O’Neil

Many entrepreneurs believe that if they work harder, launch more offers, or follow the next marketing tactic, growth will eventually break through. But what happens when the business keeps growing… and yet everything still feels heavier to run? In this episode of She Wears the Pants, Ashley Deland sits down with futurist, strategist, and Phoenix Growth Partners founder Kelly O’Neil to explore the hidden reason so many visionary entrepreneurs stall, something Kelly calls The Strategy Gap™. This conversation moves beyond surface-level business advice and into the deeper structural realities of scaling a company. Kelly shares why hustle culture, scattered tactics, and blueprint-style business models often create short-term wins but long-term ceilings. With more than 30 years of experience and $750 million in client results, Kelly has built her career helping founders redesign their businesses through Intelligent Growth Architecture™ a strategic framework that replaces chaos with clarity and builds companies designed to scale, sell, and sustain over time. Together, Ashley and Kelly unpack the difference between building a business that simply generates revenue and building one that is strategically engineered for longevity, alignment, and freedom. This episode is for the founder who has already achieved traction but senses that the next level will require deeper structure, clearer strategy, and a new way of thinking about growth. IN THIS EPISODE, YOU’LL LEARN: • What The Strategy Gap™ is and why even highly successful entrepreneurs fall into it • The difference between strategy and tactics — and why confusing the two stalls growth • Why hustle culture and marketing hacks often create short-term momentum but long-term instability • The warning signs that your business is scaling on tactics rather than strategy • Why so many entrepreneurs plateau around the seven-figure level • How to design a company that is scalable, sellable, and sustainable Kelly also shares the philosophy behind her proprietary frameworks — including Fusion Paradigm™, FusionCore™, ProfitCore™, PartnerCore™ and Marketing to Millionaires™ and how they help visionary founders close the gap between bold vision and precise execution. If you’ve ever felt the tension between growing revenue and growing complexity, this conversation will help you rethink how sustainable businesses are actually built. MEET KELLY O’NEIL Kelly O’Neil is a futurist, thought leader, and founder of Phoenix Growth Partners, an advisory firm helping established entrepreneurs scale, sell, and sustain their businesses with precision. A master of business reinvention, Kelly created Intelligent Growth Architecture™, a strategic framework designed to replace hustle with clarity, structure, and freedom. Through her proprietary systems including Fusion Paradigm™, FusionCore™, ProfitCore™, PartnerCore™, and Marketing to Millionaires™ — she helps visionary leaders design scalable, sellable, and legacy-ready businesses. With over 30 years of experience and $750 million in client results, Kelly’s work has been featured in Forbes, Entrepreneur, Fortune, and The Wall Street Journal, and she has shared stages with industry icons including Zig Ziglar and Tony Robbins. Her mission is to redefine entrepreneurship for a new era — one built on alignment, innovation, and intelligent design. CONNECT WITH KELLY Instagram https://www.instagram.com/officialkellyoneil/ [https://www.instagram.com/officialkellyoneil/] Facebook https://www.facebook.com/KellyONeilOfficial [https://www.facebook.com/KellyONeilOfficial] LinkedIn https://www.linkedin.com/in/officialkellyoneil/ [https://www.linkedin.com/in/officialkellyoneil/] YouTube https://www.youtube.com/@KellyONeil [https://www.youtube.com/@KellyONeil] FREE GIFT FOR LISTENERS Kelly is offering She Wears the Pants listeners a complimentary resource: The Strategy Gap White Paper Why Most Visionary Entrepreneurs Hit a Growth Ceiling — and What To Do About It In this guide, Kelly breaks down the hidden disconnect between big ideas and strategic execution — and reveals how founders can close the gap to build businesses that scale intelligently and give them their lives back. Download it here: https://thestrategygapwhitepaper.com/thestrategygap?am_id=ashleydeland [https://thestrategygapwhitepaper.com/thestrategygap?am_id=ashleydeland] Continue the Work with Ashley Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power. → https://ashleydeland.com/inquire [https://ashleydeland.com/inquire] Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth. → https://ashleydeland.com/inquire [https://ashleydeland.com/inquire] Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram. → https://www.instagram.com/ashleydeland/ [https://www.instagram.com/ashleydeland/] She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

The Confidence Myth Every Founder Must Unlearn

Confidence was never meant to come from winning. It’s revealed in how you move when things don’t. In today’s solo episode of She Wears the Pants, Ashley Deland reframes one of the most misunderstood elements of entrepreneurship: confidence. This is a conversation about identity, emotional regulation, and the internal stability required to lead when outcomes feel uncertain. Because every founder will experience seasons where things don’t land, and in those moments, the question isn’t whether you’re capable. It’s whether your confidence is built on results… or something deeper. If you’re navigating a slower season, recalibrating your strategy, or stepping into a new level of leadership, this episode will anchor you back into process, mastery, and self-trust, so your leadership remains steady, regardless of outcome. In this episode, Ashley shares how to: • Separate confidence from outcomes so your leadership stays stable in every season • Develop a process-led mindset rooted in preparation, discipline, and mastery • Apply the “next play” mentality to move through setbacks with speed and clarity • Strengthen emotional regulation so you can lead through uncertainty without collapsing • Revisit and refine foundational business skills that build long-term authority • Anchor into self-worth as the foundation beneath confidence and performance By the end, you’ll walk away with a recalibrated understanding of confidence; one that allows you to lead with steadiness, refine with precision, and continue building without questioning your identity. If you’ve been in a season where things feel slower, heavier, or uncertain… let this be your reminder: confidence is built in the continuation. Continue the Work with Ashley Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power. → https://ashleydeland.com/inquire [https://ashleydeland.com/inquire] Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth. → https://ashleydeland.com/inquire [https://ashleydeland.com/inquire] Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram. → https://www.instagram.com/ashleydeland/ [https://www.instagram.com/ashleydeland/] She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

The Identity of a Millionaire: Becoming the Woman Who Can Hold More with Danielle Amos

The identity of a millionaire is built long before the money arrives. In this episode of She Wears the Pants, Ashley Deland is joined by Danielle Amos,  The Mystic Millionaire Mentor, for a conversation on self-image, energetic mastery, and the inner recalibration required to hold greater wealth, leadership, and expansion with integrity. A protégé of Bob Proctor, Danielle weaves ancient wisdom, mindset science, and Universal Law to help ambitious women transcend limitation, embody abundance, and create prosperity from the inside out. Together, Ashley and Danielle explore what happens when you stop chasing outcomes and begin becoming the woman who can sustain them. If you’re a founder navigating growth, visibility, and the responsibility that comes with your next level, this episode will meet you at the source and remind you that true wealth begins within. In this episode, you’ll learn how to: * Strengthen your self-image so your results have room to rise * Practice radical responsibility as a leadership advantage * Understand money as energy and build conscious wealth from alignment * Upgrade your internal paradigm so your external reality can follow * Expand your capacity to hold more without losing yourself in the process By the end, you’ll walk away with a sharper understanding of how self-image drives success and the identity shifts that create lasting prosperity. MEET DANIELLE AMOS Danielle Amos, The Mystic Millionaire Mentor, is a transformational teacher and guide for ambitious women ready to awaken their divine potential and live in alignment with Universal Law. A protégé of Bob Proctor, Danielle weaves ancient wisdom, energetic mastery, and mindset science to help women transcend limitation, embody abundance, and manifest extraordinary lives with grace, purpose, and power. Through her signature teachings and global movement, Danielle reminds her community that abundance is their birthright and that true wealth begins within. Her work is a fusion of the mystical and the practical, where spirituality meets self-image, and energetic alignment becomes the foundation for lasting prosperity. Find Danielle Instagram: @thedanielleamos Website: danielleamos.co YouTube: @thedanielleamos Free Facebook Community (Mastering Your Mindset): Mastering Your Mindset with Danielle Continue the Work with Ashley Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power. → https://ashleydeland.com/inquire [https://ashleydeland.com/inquire] Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth. → https://ashleydeland.com/inquire [https://ashleydeland.com/inquire] Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram. → https://www.instagram.com/ashleydeland/ [https://www.instagram.com/ashleydeland/] She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.