Ep 13 - Branding 101 (Part 1) | She Will Be: Connecting with Her Audience

Ep 17 - Developing a Brand That's Set Apart | She Will Be: Compelling

”If you don’t give the market the story to talk about, they’ll define your brand’s story for you." This week, get a sneak peek at an episode of Marketing Happy Hour to hear : * A look into Génesis' story and journey building Leisarà * The elements of a powerful and compelling brand * How to craft a converting website Get ready to be inspired and empowered. Resources: She Will Be: Finding Her Why Free Resource Download [https://view.flodesk.com/pages/64d25ad74a24fdb5e9df498e] Leisarà Online Community [https://www.facebook.com/groups/leisara/] Meet Your Hosts: Génesis Warner [https://www.linkedin.com/in/genesiswarner/] Cassie Tucker [https://www.linkedin.com/in/cassaundrapalmer/] Shop Leisarà: https://leisara.com/

Ep 16 - Overcoming Obstacles + Lessons Learned | She Will Be: Resilient

”Adversity is one of life's greatest teachers." This week, we're updating you on the recent obstacles we've been facing and projects we've been working on. More specifically, we cover: * Lessons reinforcing the importance of resiliency and remembering your "why" * Challenges that come with launching a business or building a brand * How to navigate building your network Get ready to be inspired and empowered. Resources: She Will Be: Finding Her Why Free Resource Download [https://view.flodesk.com/pages/64d25ad74a24fdb5e9df498e] Leisarà Online Community [https://www.facebook.com/groups/leisara/] Meet Your Hosts: Génesis Warner [https://www.linkedin.com/in/genesiswarner/] Cassie Tucker [https://www.linkedin.com/in/cassaundrapalmer/] Shop Leisarà: https://leisara.com/

Ep 15 - We'll Be Back Soon! | She Will Be: Resting

Meet Your Hosts: Génesis Warner [https://www.linkedin.com/in/genesiswarner/] Cassie Tucker [https://www.linkedin.com/in/cassaundrapalmer/] Shop Leisarà: https://leisara.com/

Ep 14 - Branding 101 (Part 2) | She Will Be: Creating a Compelling Brand

”Design is the silent ambassador of your brand.” This week, we're continuing the conversation on Branding 101 with a breakdown of the steps to crafting your visual brand. * Identifying your target market * Writing your mission statement and defining your values * Building your visuals like your logo, colors, fonts * Using your visuals properly across digital and print channels Get ready to be inspired and empowered. Resources: What is Branding? from Hubspot [https://blog.hubspot.com/marketing/branding] She Will Be: Finding Her Why Free Resource Download [https://view.flodesk.com/pages/64d25ad74a24fdb5e9df498e] Leisarà Online Community [https://www.facebook.com/groups/leisara/] Meet Your Hosts: Génesis Warner [https://www.linkedin.com/in/genesiswarner/] Cassie Tucker [https://www.linkedin.com/in/cassaundrapalmer/] Shop Leisarà: https://leisara.com/

Ep 13 - Branding 101 (Part 1) | She Will Be: Connecting with Her Audience

“Branding is the art of differentiation” In this episode, we kick off a 2-part episode series on Branding 101. This week, we introduce the subject with a discussion on: * How branding is defined * Why it's important to ALL businesses * Common misconceptions - including "it's just a logo and colors" * How branding drives business success * Defining marketing versus branding Get ready to be inspired and empowered. Resources: What is Branding? from Hubspot [https://blog.hubspot.com/marketing/branding] She Will Be: Finding Her Why Free Resource Download [https://view.flodesk.com/pages/64d25ad74a24fdb5e9df498e] Leisarà Online Community [https://www.facebook.com/groups/leisara/] Meet Your Hosts: Génesis Warner [https://www.linkedin.com/in/genesiswarner/] Cassie Tucker [https://www.linkedin.com/in/cassaundrapalmer/] Shop Leisarà: https://leisara.com/