What's Up with Honest Purpose?

What's Up with Honest Purpose?

What happens when a mission-driven founder refuses to abandon the planet and the people behind our products? Seth Goldman joins Shelf Sense to talk about the evolution from Honest Tea to Just Ice Tea, and why purpose, organic sourcing, fair trade, and transparency matter most in the products we bring home. Alongside Gen Z voice Maci Gould, this conversation explores how trust is built — and why the next generation is paying attention. Send us Fan Mail [https://www.buzzsprout.com/2471387/fan_mail/new]

What's Up with our Sleep?

We spend a third of our lives sleeping… but most of us have never stopped to ask what’s actually inside the mattress beneath us. In this episode of Shelf Sense, Cynthia Barstow is joined by Arin Schultz, Chief Growth Officer of Naturepedic, along with Gen Z voice and UMass alum Athena Velonis, to explore the surprising world of mattresses, bedding, flame retardants, indoor air, and what “organic” really means in this category. From the “new mattress smell” to the materials we spend eight hours a night surrounded by, this conversation unpacks why our sleep environment matters more than most of us realize — especially for young adults setting up first apartments and homes.  Send us Fan Mail [https://www.buzzsprout.com/2471387/fan_mail/new]

What's Up with Orange Juice, Organic Obviously

What does it really take to keep our orange juice organic? A lot and it goes on behind the scenes and in the groves - it might even mean inviting wasps in for a visit. In this episode, Cynthia sits down with Matt McLean—founder of Uncle Matt’s Organic, pioneer and former leader in the Organic Trade Association—alongside Gen Z voice and upcoming podcast host, Kylie Kittredge to uncover the effort, values, and tough decisions behind what’s in our glass.   Send us Fan Mail [https://www.buzzsprout.com/2471387/fan_mail/new]

From Jungle to Shelf: The Medicine Hunter Story

In Jungle to Shelf: The Medicine Hunter Story, I sit down with Chris Kilham—and  Gen Z voice Samira Krol—to trace the remarkable journey of botanicals from remote forests and indigenous communities to the products we find on our shelves. Chris shares how decades of global exploration uncover plants with real health potential, and why ethical sourcing and respect for local knowledge matter just as much as the benefits themselves. Together, we connect his adventures to your everyday choices—because what’s on your shelf has a story, and sometimes,  it starts far away from the store. Send us Fan Mail [https://www.buzzsprout.com/2471387/fan_mail/new]

Aronia Berries? Refreshing powerhouse Wellness Drink

It’s the hottest new functional beverage that is truly refreshing. In this episode of ShelfSense: Stories Behind Our Stuff, Cynthia Barstow sits down with Erik Ramstad, farmer and founder of Farmwell Drinks, along with Gen Z voice Jacob Wilson, to explore a powerful (and little-known) berry: aronia. Grown on his family’s regenerative organic farm, aronia berries are gaining attention for their remarkable nutritional profile—delivering up to 3x the antioxidant levels of blueberries. We answer questions like what antioxidants actually do in the body, why regenerative organic agriculture matters, and how these deeply pigmented berries are being transformed into a uniquely refreshing, low-sugar option for today’s wellness-conscious consumer.  Send us Fan Mail [https://www.buzzsprout.com/2471387/fan_mail/new]