REPEAT COMMERCE: 04 - How To Improve Your "Second Order" Rate.

REPEAT COMMERCE: 04 - How To Improve Your "Second Order" Rate.

🌟 EPISODE 4 OF OUR 20 PART REPEAT COMMERCE SERIES 🌟 Most Shopify stores run the same reorder strategy: one reminder, 30 days after purchase, sent to everyone identically forever. So the customer who bought one bag of coffee and the customer who bought six both get pinged on day 30, when one is out and the other has five months in the cupboard. In this episode I break down why the second order is the most important order in your entire customer relationship, and why almost nobody works on it. You'll get the four plays that actually earn it, starting with the big one: timing the nudge to each customer's real behaviour instead of a fixed day. Plus how to build it yourself in Shopify Flow (now free on every plan), and a new number to start tracking that most merchants have never measured. This is episode four of the Repeat Commerce series, and it adds two lines to your Repeat Commerce Scorecard. GET YOUR SCORECARD  [https://www.shopify1percent.com/downloads/repeat-scorecard/] Each episode of the Repeat Commerce Series we'll be adding a new section to the scorecard. Follow along and listen to all episodes, and by the time you're done, you'll have a full Repeat Commerce audit done on your store!  - https://www.shopify1percent.com/downloads/repeat-scorecard/ [https://www.shopify1percent.com/downloads/repeat-scorecard/]  🌟 In the episode I mentioned an exclusive offer for rePete with $10,000 in free reorders. You can access that directly here: https://repete.me/jay [https://repete.me/jay]  KEY TAKEAWAYS * Why is the second order the hinge your whole business swings on? * What three things does a static 30-day reorder timer completely ignore? * How do you find your real reorder window and build a trigger around it? * Why can a perfectly timed nudge still fail at the checkout step? * When should you use a discount to win a reorder, and when does it backfire? * How many second orders does your store actually get each month, and how do you find out? ⭐️ Please support our amazing sponsors that make this possible ⭐️ This episode is brought to you by SATHI [https://www.mysathi.io/], the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🚨 Our listeners get early access at MySATHI.io [https://www.mysathi.io/] and use code JAY for 20% off

REPEAT COMMERCE: 03 - The Repeat Rate Shopify Doesn’t Show You

Your Shopify dashboard says forty percent of your customers come back, but that number is quietly answering a different question than the one you think you asked. In this episode I pull apart the three behaviours Shopify blends into one returning customer rate, and I show you how to build the honest number underneath it: your elective second-purchase rate, the share of customers who chose to come back without a subscription doing the work. We build a proper cohort on the whiteboard where a proud 40% becomes a 25% that tells the truth, I show you how to pull yours with Sidekick in about ten minutes, and I give you a simple four-profile grid to know exactly what to do next. This is episode three of the Repeat Commerce series, and it adds two more lines to your Repeat Commerce Scorecard. GET YOUR SCORECARD  [https://www.shopify1percent.com/downloads/repeat-scorecard/] Each episode of the Repeat Commerce Series we'll be adding a new section to the scorecard. Follow along and listen to all episodes, and by the time you're done, you'll have a full Repeat Commerce audit done on your store!  - https://www.shopify1percent.com/downloads/repeat-scorecard/ [https://www.shopify1percent.com/downloads/repeat-scorecard/]  KEY TAKEAWAYS * Why isn't revenue or ROAS enough to tell you if your store is actually healthy? * Is Shopify's returning customer rate wrong, or is it just answering a different question? * How do subscriptions quietly inflate your repeat rate and hide a leak? * How do you build a proper cohort to find your true elective second-purchase rate? * What's the fastest way to pull this number using Sidekick on any Shopify plan? * Which of the four repeat-commerce profiles is your store, and what should you do about it? ⭐️ Please support our amazing sponsors that make this possible ⭐️ This episode is brought to you by SATHI [https://www.mysathi.io/], the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🚨 Our listeners get early access at MySATHI.io [https://www.mysathi.io/] and use code JAY for 20% off

REPEAT COMMERCE: 02 - Run The Math Before You Raise The Ad Budget

Episode two of the Repeat Commerce series, and this is the one where retention stops being a vibe and becomes a dollar amount. Last episode you pulled two numbers from your Shopify admin; today those numbers earn their keep. I build a fictional coffee brand on the whiteboard and run the experiment everyone quotes but nobody calculates: what a five point lift in repeat purchase rate is actually worth, and what buying that exact same growth through ads would cost instead. Same top line, opposite sign. Plus, your sticky note from episode one officially graduates into the Repeat Commerce Scorecard, a running retention audit of your own store that we'll add to every episode. It's a free download so you can follow along for the rest of the series. GET YOUR SCORECARD [https://www.shopify1percent.com/downloads/repeat-scorecard/]- https://www.shopify1percent.com/downloads/repeat-scorecard/ [https://www.shopify1percent.com/downloads/repeat-scorecard/]  Each episode of the Repeat Commerce Series we'll be adding a new section to the scorecard. Follow along and listen to all episodes, and by the time you're done, you'll have a full Repeat Commerce audit done on your store!    KEY TAKEAWAYS * What did the famous "5% retention = 25 to 95% more profit" stat actually study, and does it apply to Shopify stores? * What's the difference between a five percent lift and a five percentage point lift (and why do merchants mix them up)? * How do you calculate what a five point repeat rate improvement is worth to your store in ninety seconds? * Why can two strategies produce identical revenue and do opposite things to your bank account? * What does investing in retention actually look like beyond sending more newsletters? * What's the Repeat Commerce Scorecard, and how do you start yours today?   ⭐️ Please support our amazing sponsors that make this possible ⭐️ This episode is brought to you by SATHI [https://www.mysathi.io/], the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🚨 Our listeners get early access at MySATHI.io [https://www.mysathi.io/] and use code JAY for 20% off

The ONE Thing AI Can't Copy About Your Shopify Store - with Matt Edmundson

⭐️ Try SATHI [https://www.mysathi.io/], the best affiliate platform built for Shopify brands. Our listeners get early access at MySATHI.io [https://www.mysathi.io/]  20% off with code: JAY ⭐️ What's the one thing AI can't copy about your Shopify store? Everything else is up for grabs. AI can clone your site in a weekend, rewrite your product pages, and undercut your ads before lunch. Matt Edmundson has built, sold, and failed at 20+ Shopify and eCommerce brands since 1998, generating over £75 million in sales, and he's convinced the only real moat left is you. With 61% of Google searches now ending without a click and ad costs climbing every year, the brands winning on Shopify aren't the ones spending more. They're the ones nobody can be. This one gets tactical fast. So if you're asking yourself "How do I compete with AI on Shopify?" or "How do I build a Shopify business worth selling?", this episode is for you! 💡 KEY TAKE-AWAYS: * Why the same Shopify business at the exact same revenue can sell for a 3x multiple or a 9x multiple, and the one factor that decides it * The acquisition strategy Matt uses to buy brands without actually paying for them * What happens to your store's value the day you can disappear for three months and nothing breaks * Why "AI slop" product pages are quietly turning your Shopify store beige, and how to spot if yours is one of them * The six channels you need for organic traffic now that Google, YouTube, and social search are all at parity * The llms.txt trick (and the little footer link) Jay's testing to get AI to actually recommend his brand correctly * Why your repeat purchase rate, not your ad spend, is the number that builds a business worth wanting 🛠️ RESOURCES & LINKS MENTIONED IN SHOW: * Aurion (Matt's company): https://www.auriondigital.com/ [https://www.auriondigital.com/] * The eCommerce Podcast (Matt's show): https://www.ecommerce-podcast.com/ [https://www.ecommerce-podcast.com/] * Matt Edmundson (personal site, STORY-SEO framework, 90-day Instagram challenge): https://www.mattedmundson.com/ [https://www.mattedmundson.com/] * Matt on LinkedIn: https://www.linkedin.com/in/mattedmundson/ [https://www.linkedin.com/in/mattedmundson/] * Vegetology (Matt's vegan supplement brand): https://www.vegetology.com/ [https://www.vegetology.com/] * Profit First by Mike Michalowicz: https://mikemichalowicz.com/ [https://mikemichalowicz.com/] * Naked Nutrition: https://nakednutrition.com/ [https://nakednutrition.com/] * Descript (transcription and editing): https://www.descript.com/ [https://www.descript.com/] * Aqua Voice (voice dictation): https://withaqua.com/ [https://withaqua.com/] * llms.txt spec (just Google "llms.txt" if the link changes): https://llmstxt.org/ [https://llmstxt.org/]

REPEAT COMMERCE: 01 - What Number Predicts If Your Shopify Store Survives?

This is episode one of my new Repeat Commerce series, a run of about 20 episodes all about the business of the second order, the third order, and the tenth. I'm starting with the argument the whole series is built on: repeat commerce should be the default way you build a Shopify store, not the thing you get to later. The average new customer now costs merchants around $29 in losses while the average repeat sale makes about $39 in profit, so the second order isn't a bonus, it's the actual business. In this one I break down the three lies that got ecommerce hooked on acquisition, and I walk you through pulling two numbers in your Shopify admin that most merchants have never looked at. Grab those numbers before the next episode, because we're going to spend this series moving them. KEY TAKEAWAYS * Why does the average new customer now lose you money on the very first order? * What are the three lies that got ecommerce addicted to acquisition? * Is retention really an email problem, or is it a design decision you're skipping? * Why does waiting until you scale to fix repeat make it harder, not easier? * Where do you find your true repeat purchase rate in Shopify (and how is the default number fooling you)? * What counts as a healthy repeat rate for your specific category? ⭐️ Try SATHI [https://www.mysathi.io/], the best affiliate platform built for Shopify brands. Our listeners get early access at MySATHI.io [https://www.mysathi.io/]  20% off with code: JAY ⭐️