Shopper Matters Episode 10: Turning Behavioral Science into Shopper Conversion

Shopper Matters Episode 10: Turning Behavioral Science into Shopper Conversion

Host Michael La Kier sits down with Lynn Neal, global practice officer at Sellcheck, to explore one of the most powerful and often misunderstood drivers of retail success: behavioral science. With over three decades of experience at Procter & Gamble and now helping brands optimize creative effectiveness through AI and behavioral insights, Neal shares practical strategies that retailers and manufacturers can apply immediately to improve shopper engagement and conversion. If you’re navigating today’s complex omnichannel environment, this episode offers a clear reminder: winning isn’t about more messaging — it’s about better-aligned messaging with how shoppers actually think and behave.

Shopper Matters Episode 9: AR Marketing’s Melissa Carrick on Social Media’s In-store Impact

In the latest Shopper Matters episode, AR Marketing’s Melissa Carrick and IGA’s Michael La Kier share how retailers can turn social content into real trips, loyalty signups, and sales. Discover what’s working now and how independents can win locally.

Shopper Matters Episode 8: Instacart’s Nick Nickitas on Why eCommerce is No Longer Optional

What if e-commerce could pay for itself? In the latest Shopper Matters episode, Instacart’s Nick Nickitas explains how retail media, AI, and scale are helping independent grocers grow sales and profit.

Shopper Matters Episode 7: USHBC’s Kevin Hamilton on Growing Blueberry Demand

Blueberries are going beyond breakfast. Discover how the U.S. Highbush Blueberry Council is driving frequency, expanding occasions, and helping retailers grow baskets through emotion and omni-channel activation.

Shopper Matters Episode 6: The New Rules of Grocery Engagement

In this episode of Shopper Matters, host Michael La Kier sits down with Rob Belcore, Chief Commercial Officer of RSA America, to explore how independent grocers can compete—and win—in a data-driven, digital-first world. Belcore shares insights from millions of shopper transactions, explaining how local grocers can harness personalization, loyalty programs, and mobile technology to deepen customer connections without losing their community touch. From macro-to-micro engagement strategies to the ROI mindset needed for AI and automation, this conversation reveals how the next generation of independent grocery retail is being built—one personalized offer at a time.