Winning in 2026: Performance Rules in Action

Winning in 2026: Our Story So Far

In this episode, Shoptimised founder John Cave and CEO Nick McQue reflect on the journey behind the platform and how their early experiences in PPC shaped the vision for Shoptimised. From building software to solve their own challenges to scaling a people-powered platform trusted by agencies and retailers, they share how feed optimisation, CSS, and evolving platform behaviour have influenced both the business and the wider eCommerce landscape.  Listen in to find out: * How early PPC challenges led to the creation of Shoptimised * How Shoptimised has evolved from version 1.0 to 3.0 * Why feed management is as important as campaign management * How CSS changed the Google Shopping landscape * Why retailers now work with multiple partners, across various strategies This episode is essential listening for anyone working in eCommerce, PPC, feed optimisation or Google Shopping.

Winning in 2026: Panel Discussion

In this episode, Shoptimised CEO Nick McQue, Performance Director Brad Hall, Commercial Director Scott Hollande and Head of Feed Op Craig Lewis come together to discuss what it will take to win in 2026. They break down the foundations of effective feed optimisation, the rise of Custom Mapping, and how Shoptimised 3.0 has transformed speed, scalability and control for retailers. They also explore the growing role of performance rules in reducing wasted spend, breathing life back into underperforming SKUs. Listen in to find out: * Why feed optimisation is the foundation of every high-performing Shopping campaign * How cloning, title structures and channel-based optimisation improve visibility * The shift toward dynamic feeds and real-time pricing, stock and attribute updates * Why Custom Mapping unlocks hidden product data and stronger campaign performance * How performance rules help identify wasted spend and surface desirable products * What has changed with Shoptimised 3.0 and how increased caching power boosts results * The biggest opportunities for retailers, agencies and brands heading into 2026 This episode is essential listening for anyone working in feed optimisation, Google Shopping, Performance Max or eCommerce.

Winning in 2026: Performance Rules in Action

In this episode, Will Barber-Hall, Head of Success, and Beth Porter, Senior Performance Manager, share a behind-the-scenes look at how Shoptimised manages feeds at scale and what retailers must get right to win in 2026. From managing huge volumes of incoming feeds to using advanced labels, rules and auditing tools, Will and Beth reveal the strategies that consistently improve visibility, cut wasted spend, and drive profitability across Google Shopping. Listen in to find out: * Why nailing feed optimisation fundamentals is the key to outperforming competitors in 2026 * How to use auditing tools and suggested rules to make fast, meaningful improvements * Creative ways to use labels like Trending, Sale, Price Bands and more to capture seasonal shifts * How performance rules can reduce wasted spend and surface high-potential products * Why visibility, control and foresight matter more than ever in a crowded Shopping carousel * How incremental, Boost and CSS discounts combine for maximum performance * Will and Beth’s top advice for preparing early, using downtime strategically, and staying ahead of rising competition This episode is essential listening for anyone working in eCommerce, PPC or Google Shopping.

Winning in 2026: Over-Indexing & Control

In this episode, Jon Ellenor, Head of Marketing at Shoptimised, is joined by Brian Lavery, former Head of UKI & Southern Europe for Google CSS, now an advisor to Shoptimised, to discuss what retailers and agencies can learn from this year’s peak period, and what it will take to win in 2026. With years of experience overseeing Google’s CSS program across the UK and Southern Europe, Brian shares a rare inside view of how automation, feed quality, and platform behaviour have evolved and what smart marketers must prepare for next. Listen in to find out: * Why peak trading is now a marathon, not a sprint and how teams should adapt * The role of flexibility, budget pacing, and automation in navigating longer peak periods * How consumer expectations and retail behaviours have shifted over recent years * The growing importance of CSS partners for visibility, control, and profitability * What “zombie products” are and how to bring them back to life with incremental strategies * How AI, experimentation, and innovation will shape retail performance heading into 2026 * Brian’s final advice for staying profitable, focused, and ahead of industry change This episode is essential listening for anyone working in eCommerce, PPC and Google Shopping.

FeedOp & Automation - Bitesize Tips for Black Friday

In this episode, Skye and Adam dive into the fundamentals of feed optimisation and automation rules, exploring how performance rules, custom labels, and attribute enhancements can dramatically increase visibility, efficiency, and revenue; especially in the run-up to Q4. They also share real account examples where feed improvements directly boosted ROAS, and offer practical 'don’t panic' advice for anyone preparing late for the busiest period in eCommerce. Listen in to find out: * How to use performance rules to prevent wasted spend before it becomes a problem * Creative ways to use custom labels to improve visibility and campaign structure * How optimising titles, attributes, and product data can directly increase sales * The key differences between high-performing vs. underperforming product feeds * The most important 'don’t panic' guidance for last-minute Q4 prep * One single action you can take today to set yourself up for success This episode is essential listening for anyone managing Google Shopping, Performance Max, or paid media during Q4.