Silence, Brand! LIVE
Welcome to Silence, Brand! [https://silencebrand.substack.com/], a potluck of internet absurdity at the intersection of brand marketing and internet culture written by a collective of award winning digital marketing professionals. If you like what we do, please consider becoming a paid subscriber [https://silencebrand.substack.com/subscribe]. In this weekâs Silence, Brand! Live [https://silencebrand.substack.com/s/silence-brand-live], the gang opened with lip gloss, bedazzled salt, and tummy-ache girl essentials before spiraling into a very real conversation about beauty drama, viral dessert dĂ©jĂ vu, WWE witchcraft, and the anatomy of a TikTok trend that smells like summer. đŠ Silence, Brand! Live [https://silencebrand.substack.com/s/silence-brand-live] is powered by Ecamm [https://www.ecamm.com/silencebrand/], a live streaming and video production tool that basically turns your laptop into a full-on studio by switching cameras, dropping graphics, sharing screens, and pushing your stream to multiple platforms like Substack, LinkedIn, and Instagram, all at once without everything catching on fire (most of the time). If youâve ever wondered how weâre juggling all of this in real time, itâs Ecamm doing the heavy lifting. Get 15% off your first purchase at Ecamm with promo code SILENCEBRAND [https://www.ecamm.com/silencebrand/] đŠ Topics on the table: Bedazzled products and the rise of tiny joy marketing. Dayna showed off a Korean FWEE lip gloss [https://fwee.us/] she bought specifically because it came with a bedazzling station, which naturally led to a discussion of rhinestoned salt [https://www.instagram.com/p/DY2xRd4z8nK/?hl=en], disco Tums, and why brands should let people make things stupidly cute again. Bread entering the hair care chat. Dejaih shared her experience testing a new product from Bread [https://www.instagram.com/bread/], a smaller hair care brand already making waves, and talked about how theyâre already posturing like a bigger player. The read: theyâre early, but the product, rollout, and community-first sampling energy make them one to watch. Beauty drama, blush technique theft, and MAC doing it right. Dejaih broke down the Patrick Ta backlash [https://www.essence.com/beauty/transition-blush-painted-by-esther-patrick-ta-controversy/] around blush products that allegedly mimic Painted by Esther [https://www.tiktok.com/@paintedbyesther/video/7643257448320568598]âs signature technique, especially after his team reportedly tried to meet with her and film her process. Meanwhile, MAC got praise [https://www.maccosmetics.com/mac-trend/olandria-blush-painted-by-esther] for actually collaborating with Painted by Esther, giving credit where it was due instead of acting like the technique fell out of the sky wearing blush. Dot cakes and the âwait, isnât this justâŠâ economy. [https://spoonuniversity.com/lifestyle/dot-cakes-where-to-buy/] Dubai chocolate is sunsetting, and dot cakes [https://www.tiktok.com/@ashleymarkletreats/video/7642516492377935135] might be next in line. The gang unpacked the viral dot cake obsession, from hour-long lines in New York to at-home recreations using Trader Joeâs sheet cake, sprinkles, and jars. Depending on who you ask, itâs mug cake [https://www.pinterest.com/thedesserts/mug-cake-recipes/], wine glass cake [https://www.cookingmamas.com/confetti-wine-glass-cake/], Funfetti [https://sugarspunrun.com/funfetti-cake-scratch/], cortadillo [https://www.isabeleats.com/cortadillo-mexican-pink-cake/], or maybe just another case of the internet discovering something that already existed and Christopher Columbus-ing it. Danhausen, WWE camp, and the Knicks getting uncursed. [https://bleacherreport.com/articles/25430512-wwes-danhausen-announces-knicks-merch-new-photos-after-cursing-cavs-nba-playoffs] Dayna explained Danhausen [https://prowrestling.fandom.com/wiki/Danhausen], the spooky, theatrical wrestler known for cursing teams, and his role in cursing the Cleveland Cavaliers while un-cursing [https://x.com/DanhausenAD/status/2058283859171480047?s=20] the Knicks. Wrestling is sport, theater, drag, fandom, and probably a little bit of magic if you believe hard enough. The crew celebrated the Knicksâ big win, Spike Leeâs generational brand loyalty, and the extremely New York feeling of a city collectively deciding maybe it is allowed to have something nice. Healing looks good on New York. Go sports! The summoning trend that has legs. [https://www.tiktok.com/music/Delirious-7278659670306802438] https://www.tiktok.com/music/Delirious-7278659670306802438Dejaih broke down the TikTok trend where people use a beat [https://www.tiktok.com/@notcchuuu/video/7643135443910905108?is_from_webapp=1&sender_device=pc&web_id=7572377013781775886], hand motions [https://www.tiktok.com/@its.trinitymariee/video/7642876468539755807?is_from_webapp=1&sender_device=pc&web_id=7572377013781775886], and a quick reveal [https://www.tiktok.com/@kurukurusankyoudai/video/7641898408592084242]to âsummonâ food, drinks, products, or moments. Itâs simple, visual, language-agnostic, and easy to execute, which means it has real global potential. The group noted that this trend has unusually strong staying power because it doesnât rely on speaking, text, or a niche reference. It can work for food, drinks, salons, products, groups of friends, and basically any reveal that benefits from a little âchoose your fighterâ energy. Our Lives are now available as podcasts on Apple Music [https://podcasts.apple.com/us/podcast/silence-brand-live/id1886769042] and Spotify [https://open.spotify.com/show/3dFjVla0Frvhqp9I9UEcmM?si=b5c440beb61b4cc9].ÂŻ\_(ă)_/ÂŻ Like and subscribe if you donât want to look at us while we yap. We hope you enjoyed this installment of Silence, Brand!âa tri-weekly, late-night potluck of internet absurdity đŠ Ryan Benson [https://www.linkedin.com/in/ryan-benson/] âą Dayna Castillo [https://www.linkedin.com/in/daynabeck/] âą Dejaih Smith [https://www.linkedin.com/in/dejaih-smith/] Our team of award-winning brand marketers and culture experts trawls the depths of the social internet, catching trends as they bubble up, so youâre prepared when they surface. In addition to our newsletter, we offer bespoke cultural intelligence services for agencies and in-house teams, providing brand-tailored reports and insights to equip partners with the tools (and taste) to stay culturally fluent in a world that never stops posting. For all media pitches, service inquiries, story pitches and anything related to this here newsletter, hit us up at: editor@silencebrand.net [editor@silencebrand.net] đŠ Follow our LinkedIn [https://www.linkedin.com/company/silencebrand] for updates and occasional shitposts. Get full access to Silence, Brand! at silencebrand.substack.com/subscribe [https://silencebrand.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]
20 episodios
Comentarios
0SĂ© la primera persona en comentar
ÂĄRegĂstrate ahora y Ășnete a la comunidad de Silence, Brand! LIVE!