Sippin' and Selling Sponsored by CaydCap
Can beer be healthier without sacrificing great taste? On this episode of Sippin' & Selling, Joey Chanel welcomes Samara Oster, founder of Meli Beer, alongside returning guest Mario Bencivenni of Frank's Beverage, for a fascinating conversation about disrupting one of the world's oldest industries. Samara shares how a trip to Peru inspired the idea for America's first quinoa beer, how she teamed up with MIT food scientists to bring the product to life, and what it's really like building a beverage brand from scratch. The conversation dives into entrepreneurship, beer distribution, branding, retail expansion, and the growing demand for better-for-you alcoholic beverages. In this episode: * The origin story behind Meli Beer * How quinoa became the foundation for a new beer category * Building a beverage company with MIT scientists * What it takes to launch a beer brand * Breaking into Whole Foods and Trader Joe's * Beer distribution explained * Marketing a startup beverage company * The future of gluten-free and better-for-you beer * Female entrepreneurship in the beverage industry * Advice for growing a national alcohol brand Whether you're an entrepreneur, beverage professional, beer enthusiast, or simply curious about the future of better-for-you drinks, this episode is packed with valuable business insights and industry knowledge. Guest: Samara Oster – Founder, Meli Beer Special Guest: Mario Bencivenni – Frank's Beverage
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