Why One of the Top Plastic Surgeons in the World Sends Patients to Other Providers on Purpose

Ep. 1 Queen of Smiles™ Part I

In 1998, before Instagram, before TikTok, before anyone knew what an algorithm was — Dr. Catrise Austin hit the streets of New York with a stack of flyers, a tagline, and a vision to become the go-to dentist for celebrities and tastemakers. It worked. In this episode, the Queen of Smiles™ gets candid about what it actually takes to build a practice people talk about — the guerrilla marketing, the dream client list, the veneers she was doing before anyone else was doing them, and the one thing dental and medical school never taught her that changed everything. Funny, real, and genuinely useful — whether you're a dentist, a provider, or anyone building a brand in a crowded space.

Why One of the Top Plastic Surgeons in the World Sends Patients to Other Providers on Purpose

Dr. Carl Truesdale has operated at the top of his field long enough to know something most providers take years to admit: the best outcomes for your patients rarely come from you alone. In this episode, Carl gets candid about what collaboration actually looks like between plastic surgeons, cosmetic dentists, and aesthetic injectors — the turf wars, the breakthroughs, and what finally made him a believer in building a network instead of a kingdom. This is the first in a series of real conversations with regulated healthcare leaders on the thing nobody talks about at conferences: that working together is the actual competitive advantage. Short. Honest. Worth your time.