can we predict trends for 2023?

the TikTok ban: is this the end of social media as we know it?

The world of social media is shaking, crumbling and today, January 19th, it feels like it has collapsed. TikTok has officially been taken down and banned for users in the USA. Will we be living in a post- TikTok world? Should we expect more authentic Instagram Reels? Is YouTube Shorts gonna be the next big thing? Let's discuss it together. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit clorindasgromo.substack.com [https://clorindasgromo.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

celebrating imperfect skin: ci vuole coraggio per mostrarsi imperfetti online?

la puntata di oggi sarà in italiano e tratterà di un tema che a me sta molto a cuore perché l’ho vissuto in prima persona sulla mia pelle. letteralmente. ma anche perché a quanto pare il tema è stato risvegliato da un video recente su TikTok pubblicato da Alix Earle con il messaggio "ACNE IS NORMAL". Alix ha mostrato, -come Charli D'Amelio, Addison Rae, Millie Bobby Brown e molte altre celeb e influencer prima di lei -, una foto senza ritocchi della propria acne. e le persone online l'hanno accolta come un atto coraggioso nel mostrarsi al suo pubblico online con delle imperfezioni evidenti sul viso. lei stessa dice “se io posso mostrarmi in questo stato a milioni di follower, anche tu puoi uscire di casa e vivere la tua vita. avere l’acne è normale”. quindi, se le celebrity o le influencer si fanno vedere con l’acne è un atto di coraggio? per mostrare le proprie imperfezioni sui social media ci vuole coraggio? parliamo di skin positivity e acne censorship, hashtag lanciato dalla creator canadese, Lavinia Rusanda.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit clorindasgromo.substack.com [https://clorindasgromo.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

can we predict trends for 2023?

It is not only Bridget Jones who writes her “new year, new me” resolutions but all social media workers who try to predict trends for 2023. I love to see content on TikTok predicting what they expect to happen in the pop culture next year: Kanye West going to jail or Ariana Grande getting pregnant, or the falling of the Kardashian empire. I'll give you my bets for 2023 social media trends: 1) Taskemakers instead of "influencers" 2) UGC creators more researched for brand deals 3) Dumping in-the-moment content to be more "real" (share later on) 4)  Micro-fragmented trends  5) Big return of longer video format & shorts video consolidation 6) TikTok SEO being a huge help for creators (look for hashtags & keywords) 7) AI more uses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit clorindasgromo.substack.com [https://clorindasgromo.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

wrapped 2022: if social media were a Spotify user...

since 2022 season is coming to an end, we are going to wrap this year as it happens for every Spotify user: from the rising of BeReal recently declared app of the year, to Balenciaga controversy, Julia Fox's provocative aesthetic, and climate change viral protests, we are going to touch base on the major happenings of the year through the lenses of what I’ve seen and experienced on social media. I also wanna share what I think are the key trends that will survive into the next year and in general what happened and what we will remember this year for.  also, it's been a while since my last recorded episode and from now on I'd like to record the podcast in English, hope you'll still love me though! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit clorindasgromo.substack.com [https://clorindasgromo.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

body, perception and social media

Will Smith dà uno schiaffo a Chris Rock in diretta durante la notte degli Oscar dopo una battuta di body shaming contro sua moglie Jada Pinkett Smith. Emily Ratajkowski parla del suo rapporto col suo corpo nell'ultimo libro che ho letto. questa puntata is all about sul perchè è (ancora) importante parlare di corpi e della loro percezione nei media, secondo me.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit clorindasgromo.substack.com [https://clorindasgromo.substack.com?utm_medium=podcast&utm_campaign=CTA_1]