Paid Social 101 for Business - Social Media Club Detroit Podcast #SMCD

Paid Social 101 for Business - Social Media Club Detroit Podcast #SMCD

An Introduction to Paid Social Media Advertising Social Media has transformed the way we communicate with consumers. In the process social networks have amassed a large amount of data available to us as marketers. When used correctly this data opens the door to be smarter marketers. Customized messaging, retargeting, conversion tracking are all at our fingertips. Ditch the bullhorn and focus on presenting your message at the right time in front of the right person with Paid Social. This session will be an introduction to paid social, best practices, tools, and execution. Learn about creating custom audiences on Facebook, retargeting visitors to your website, and how to measure conversions.

SEO 101 for Business - Social Media Club Detroit Podcast #SMCD

SEO for Business 101 with Tim Yow of YOWSEO. Your website is your calling card on the web. See how it can generate business instead of simply being a brochure on the internet as we chat with Tim Yow of YOWSEO about the importance of SEO.

Paid Search for Business 101: An Intro to PPC and CPC - Social Media Club Detroit Podcast

Paid search for business 101 with Hubert Sawyers III from SORSAW as part of the Social Media Club Detroit EDU podcast series. An overview of best practices, common terminology, and beginner tips.

Video for Business 101 with David Murray of @bcbsm - Social Media Club Detroit Podcast

Video Best Practices with David Murray of Blue Cross Blue Shield of Michigan - BCBSM at the Macomb-OU Incubator. Billy Strawter Jr of Social COOP Media and Joanna Dueweke of B4B Connect join David Murray, Social Media Manager at BCBSM in an overview of video best practices regardless of the size of your business.

Blogging for Business 101 - Social Media Club Detroit Podcast w/@b4bconnect

Blogging for Business 101 a Social Media Club Detroit EDU podcast at the Detroit Regional Chamber with B4BConnect, Nikki Little, Billy Strawter, and Mike McClure.