Sold Out
In this episode of the Sold Out Podcast, we sit down with Jean-François, founder of LFA Hockey in Montreal, a year-round adult hockey league with over 2,500 players and 40 teams. He breaks down how the league grew organically from pickup games into a structured, multi-division operation by focusing on player experience, balanced team formation, and operational control. We also dive into the economics of running a hockey league, managing facilities, reducing conflict through league-built teams, and how one-time events like the Montreal Winter Classic can accelerate growth and visibility.
52 episodios
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