Zigzag to the Finish

Ugly Babies

In this episode of Solo in the Shop, Ronald dives into website feedback, user behavior, and how a tool called Ugly Baby (UglyBaby.io) helped him spot and fix real-world issues with his landing page. From pricing transparency to building a better "Build Yours" page, this is a behind-the-scenes look at improving the customer experience for high-end custom furniture. You'll also hear thoughts on real user testing vs. flattery, why your site might look better than it performs, and what Ronald changed to help more visitors become buyers.

Zigzag to the Finish

Progress isn't a straight line—and in this episode, Ronald Lohse explores the zigzags that define growth in woodworking, business, and life. From stock market insights to shop floor setbacks, Ronald shares personal stories and lessons that remind us setbacks aren't failures—they're part of the process. Whether you've ever cut a tabletop too big or felt invisible online, this episode is a reminder to stay patient, stay steady, and keep going. 🎧 Featuring: * Why progress is always nonlinear * Stories from the woodshop and real-world business bumps * What the stock market teaches us about patience * How social media and traffic spikes come in bursts * A call to share your own zigzag stories

#56 Using AI for SEO

In this episode of Solo in the Shop, Ronald shares how he's been using ChatGPT to overhaul his website SEO—from writing location-specific landing pages and product descriptions to generating structured data and TL;DR summaries. He walks through his strategy for improving search visibility, creating a service area hub, and planning a virtual showroom experience. If you're a maker trying to grow your business online, this is a behind-the-scenes look at how AI can make your marketing smarter and faster. Patreon (become a friend of the show!) [https://www.patreon.com/SolointheShop] Solo in the Shop website [http://www.solointheshop.com] New England Table Company website [https://www.newenglandtablecompany.com]

#55 Meet the Grandparents

How does your business name shape how customers see you? In this episode of Solo in the Shop, I share a personal story about my grandparents and how their approach to grandparenting unexpectedly connects to small business branding. From my own experience rebranding New England Table Company, I explore how your name, tone, and online presence define your business—and why being intentional about your brand identity can lead to success. Tune in for insights on crafting the right image for your business and making sure your customers see you the way you want to be seen. Patreon (become a friend of the show!) [https://www.patreon.com/SolointheShop] Solo in the Shop website [http://www.solointheshop.com] New England Table Company website [https://www.newenglandtablecompany.com]

#54 Sink or Swim: Lessons from the Deep

In this episode of Solo in the Shop, Ronald Lohse shares a gripping personal story of a near-drowning experience and how it serves as a powerful metaphor for running a small business. From learning to adapt and using different strategies to survive, to building systems that act as a life raft, he draws insightful parallels between navigating the unpredictable ocean and the challenges of entrepreneurship. Plus, exciting updates on the podcast's new Patreon launch and his latest woodworking projects. Tune in for valuable lessons, humor, and motivation to keep your business afloat! Patreon (become a friend of the show!) [https://www.patreon.com/SolointheShop] Solo in the Shop website [http://www.solointheshop.com] New England Table Company website [https://www.newenglandtablecompany.com]