Ep. 6 David Cost Vp of Digital & Ecommerce, Rainbow

Ep. 6 David Cost Vp of Digital & Ecommerce, Rainbow

In this episode you will learn from David Cost: * What it takes to re-platform an enterprise brand * The importance of 3PL’s in the retail space * How the SoundCommerce data platform supported their initiative providing data continuity, order history and engagement data, and sale comps * The growth Rainbow has seen since switching to Shopify from DemandWare * How Rainbow’s current stack enables them to meet the customer where they are and realize continued growth throughout the pandemic * Why Rainbow Shops moved away from headless commerce

Ep. 5 Ryan Mason Director of DTC Growth & Strategy, Constellation Brands

Ryan Mason discusses navigating and transforming the direct-to-consumer wine & spirits industry.

Ep. 4 Mandy Lozano Chief Marketing & Strategy Officer, MiiR

From rural to digital - see how Mandy's personal and professional history made her the perfect candidate to lead growth and strategy at Seattle-based MiiR!

Ep. 3 Majed Masad Cofounder, Mejuri

Maj Masad discusses building a modern day direct-to-consumer jewelry company with Noura Sakkijha.

Ep. 2: Nonie Creme Cofounder, BeautyGarde

Nonie Creme discusses the launch of her latest consumer brand and first digitally native DTC ecommerce company, BeautyGarde. TL;DR lashes and brows! In this episode you will learn from Nonie: * How this beauty industry pioneer disrupted the masstige and luxury cosmetics industries * How to catch the attention of Karl Lagerfeld * Key considerations for search and social media * Focusing on customer lifetime value to build a successful DTC brand * Differentiating personalized customer experiences from first click to doorstep unboxing * Understanding the new online luxury shopper experience