Speaking from Experience

ENCORE: The One to One (near) Future, with Don Peppers

31 min · 5 de dic de 2024
Portada del episodio ENCORE: The One to One (near) Future, with Don Peppers

Descripción

Over December, we will be bringing you a selection of our favorite episodes from 2024. First up, the inimitable Don Peppers.... You don’t need a management consultant to tell you that customer experience is important in 2024.  It was not always the case. In fact, before the CRM revolution of the early 90’s, experience was a word seldom heard in boardrooms. In this very special episode, host Will Kingston is joined by the man who is widely credited with launching that revolution, Don Peppers. Don’s first book, ‘The One to One Future’, co-authored with his long-time collaborator, Martha Rogers, put customer relationship management on the map.  Inc. Magazine's editor-in-chief called it "one of the two or three most important business books ever written." He has since authored or co-authored a legacy of international business best-sellers that have collectively sold over a million copies in 18 languages. Research by SatMetrix in 2015 ranked Don and Martha as the world’s #1 "most authoritative experts on customer experience." Get in touch with Cortico-X here [https://acquiscortico-x.com/get-in-touch/]. Follow Cortico-X on LinkedIn here [https://www.linkedin.com/showcase/acquiscortico-x/].

Comentarios

0

Sé la primera persona en comentar

¡Regístrate ahora y únete a la comunidad de Speaking from Experience!

Prueba gratis

Empieza 7 días de prueba

$99 / mes después de la prueba. · Cancela cuando quieras.

  • Podcasts solo en Podimo
  • 20 horas de audiolibros al mes
  • Podcast gratuitos

Todos los episodios

22 episodios

episode ENCORE: The world's first happy moving company, with Ron Holt artwork

ENCORE: The world's first happy moving company, with Ron Holt

Over December, we will be bringing you a selection of our favorite episodes from 2024. This week, it's our conversation with entrepreneur Ron Holt... Some industries have conditioned us to have almost unreasonably high expectations, and some industries have conditioned us to have unusually low expectations. The moving industry sits firmly in the latter category. Ron Holt thinks that's not good enough, and he's doing something about it. Ron is one of America’s most interesting and successful entrepreneurs. He scaled his first business, ‘Two Maids & A Mop’ from a single location to nearly 100 locations, and then sold it. He is now CEO of Pink Zebra Moving, a disruptive and customer-focused removals company that is completely reshaping the moving experience, around the customer. Their mission is to be the world’s first happy moving company. Get in touch with Cortico-X here [https://acquiscortico-x.com/get-in-touch/]. Follow Cortico-X on LinkedIn here [https://www.linkedin.com/showcase/acquiscortico-x/].

18 de dic de 202434 min
episode ENCORE: The One to One (near) Future, with Don Peppers artwork

ENCORE: The One to One (near) Future, with Don Peppers

Over December, we will be bringing you a selection of our favorite episodes from 2024. First up, the inimitable Don Peppers.... You don’t need a management consultant to tell you that customer experience is important in 2024.  It was not always the case. In fact, before the CRM revolution of the early 90’s, experience was a word seldom heard in boardrooms. In this very special episode, host Will Kingston is joined by the man who is widely credited with launching that revolution, Don Peppers. Don’s first book, ‘The One to One Future’, co-authored with his long-time collaborator, Martha Rogers, put customer relationship management on the map.  Inc. Magazine's editor-in-chief called it "one of the two or three most important business books ever written." He has since authored or co-authored a legacy of international business best-sellers that have collectively sold over a million copies in 18 languages. Research by SatMetrix in 2015 ranked Don and Martha as the world’s #1 "most authoritative experts on customer experience." Get in touch with Cortico-X here [https://acquiscortico-x.com/get-in-touch/]. Follow Cortico-X on LinkedIn here [https://www.linkedin.com/showcase/acquiscortico-x/].

5 de dic de 202431 min
episode Driving CX in the auto industry, with Jeff Curry and Len Devanna artwork

Driving CX in the auto industry, with Jeff Curry and Len Devanna

We’ve all heard that old cliché, "It gets me from A to B." For a long period of time, that was good enough in the eyes of many drivers. How times have changed. The car industry is at the intersection of a range of disruptive forces: environmental sustainability, the rise of digital and AI, and the brand purpose era (to name a few). There are few industries that are changing as rapidly, and as fundamentally, as automotive. To help Will understand the experience and brand implications of this new world behind the wheel, he is joined in this episode by Len Devanna, VP at Cortico-X, and Jeff Curry, former VP of Global Marketing, Communications and Product at Lucid Motors. Get in touch with Cortico-X here [https://acquiscortico-x.com/get-in-touch/]. Follow Cortico-X on LinkedIn here [https://www.linkedin.com/showcase/acquiscortico-x/].

22 de nov de 202435 min
episode The GenAI revolution gets visual, with Sam Pickover artwork

The GenAI revolution gets visual, with Sam Pickover

This episode was recorded on the morning after the 2024 US election. Historians may just have a few things to say about it in years to come. One reflection will no doubt be on the impact of images and videos on the campaign. Whilst we’ve had several social media elections now, this was perhaps the first one where social media was combined with the power of AI to deliver visual content. The results were in turn unnerving, powerful, positive, and terrifying. The impact of AI is, and will be felt no more viscerally than in the domain of visual media. After all, videos and photos impact us on the most human of levels. And organizations, like politicians, are still trying to come to terms with it. To discuss the fusion of AI and visual experiences and what it will mean for businesses, Will is joined by the VP of Strategy at Cloudinary, Sam Pickover. Get in touch with Cortico-X here [https://acquiscortico-x.com/get-in-touch/]. Follow Cortico-X on LinkedIn here [https://www.linkedin.com/showcase/acquiscortico-x/].

7 de nov de 202436 min
episode Humanity@Scale, with Bruce Temkin and Sujay Saha artwork

Humanity@Scale, with Bruce Temkin and Sujay Saha

Over the previous decades, technology has made it easier to understand and connect with other people, whether through social media, digital adoption, or with the increasing use of AI. At the same time, human interactions have become more polarized, with growing levels of political and social conflict. We are at a critical juncture in world history. The combination of technology and interconnectivity can either be used to coerce and further polarize people, or it can be used to enhance human flourishing. How can we push the world in the latter direction? To answer that question, Will is joined by CX legend Bruce Temkin, and the President of Cortico-X, Sujay Saha. Get in touch with Cortico-X here [https://acquiscortico-x.com/get-in-touch/]. Follow Cortico-X on LinkedIn here [https://www.linkedin.com/showcase/acquiscortico-x/].

16 de oct de 202443 min