Speaking of Talking
đ§ Speaking of Talking: Show Up to Contribute, Not to Be Perfect Guest: Dana Cobb â Founder, Vokol Group PR Agency Run Time: ~1 hour Episode Summary: In this episode, Jenni sits down with her longtime friend and PR powerhouse Dana Cobb to explore one of the most pervasive obstacles in professional communication: imposter syndrome. With decades of experience prepping spokespeople, celebrities, and executives for the spotlight, Dana brings a frank, practical perspective to a topic that's become impossible to ignore. The conversation covers everything from media training and crisis communications to deep fakes, Gen X resilience, and why "don't lie" might just be the most powerful PR strategy of all. They dive into: * What imposter syndrome really isâand why it's not just about feeling unqualified, but feeling undeserved * How micromanagement breeds imposter syndrome from the top down * Why celebrities and CEOs often struggle more than you'd expect * The media training mistake people make: rehearsing failure instead of success * How to frame any high-stakes interaction around contribution, not perfection * Language habits that quietly shrink your authorityâand how to replace them * Preparing for Q&A when you can't control the questions * Crisis communications 101: the golden rule is don't lie * Navigating imposter syndrome as "the only one" in the roomâand why mentorship matters * Why AI and deep fakes are the new frontier of crisis management * What makes a great PR person (hint: it's not what you learned in school) đď¸ Guest Bio: Dana Cobb is the founder of the Vokol Group, a Dallas-based PR agency focused on arts, entertainment, and lifestyle communications. With a background in New York theater marketing and performing arts PR, Dana has spent her career at the intersection of storytelling and strategyâpreparing clients for media opportunities, managing event communications, and coaching spokespeople to show up with confidence and clarity. She got her start in crisis communications in one of the first-ever grad-level crisis comms courses at SMU, and has been navigating high-stakes messaging ever since. ⨠Quote of the Episode: "People rehearse messing up. They don't rehearse doing well. If somebody feels they have done it, then they feel like they belong in that positionâand the imposter syndrome fades away." â Dana Cobb Mentions: Vokol Group: https://www.vokolgroup.com [https://www.vokolgroup.com] Fan Expo (referenced): https://fanexpohq.com [https://fanexpohq.com] The Tylenol Crisis (referenced): FDA overview [https://www.fda.gov/drugs/drug-information-consumers/first-nationwide-tylenol-scare] Go Ask A Manager, by Alison Green. https://a.co/d/0gStMYki [https://a.co/d/0gStMYki] Indispensable, by Joe Calloway. https://a.co/d/03LUkcev [https://a.co/d/03LUkcev] Danaâs Fan Expo interview with Mr. T.: https://www.youtube.com/watch?v=obBS7TrYy2o [https://www.youtube.com/watch?v=obBS7TrYy2o]
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