Splendid and Friends

An intro to Behavioural Design with Fiona Meighan

1 h 0 min · 11 de may de 2021
Portada del episodio An intro to Behavioural Design with Fiona Meighan

Descripción

This month we chatted with Fiona Meighan, Chief Eco Innovation Officer at STREAT and Director of Innovation Practice at MAKE Studios about how behavioural design and human-centred design make a powerful combination. Fiona is an accomplished human centred designer, strategist and innovation leader. As a psychologist, Fiona is passionate about achieving positive outcomes through insight-led design. We talked about: • The fundamentals of behavioural design and how it can extend the power of human-centred design • How human cognition and unconscious processing influences our decision-making • Examples of key tools and frameworks to nudge helpful new behaviours • The ethics of behavioural design

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