The Experiential Arm

The Experiential Arm

From Consumer Events to Live Events, Offering What’s Best for Brands For Episode 10, we step away from the trade show floor and touch on the inner workings around proprietary events, mobile road tours, and quite possibly the most sought out term in our industry, experiential marketing.  Joining the Squared Away studio is Heather Casteel, John Gilson and MacKenzie Steffens to shed some light on their past, present and future capabilities connecting brands with their audience in a unique, immersive format.

The Sleeping Giant

What happens when you follow up the biggest tech show of the year with the first major retail event of the new year? You get an inside look at how innovation doesn’t sleep—and neither does the events industry.

Conveniently Convenient: Showcasing at NACS

NACS, the leading global trade association dedicated to advancing convenience and fuel retailing, serves as a trusted advisor to thousands of retailers and supplier members from over 50 countries! Every year, brands including Hershey, Co. and Constellation Brands make their way to the show floor to share the latest and greatest with its consumers and partners alike.  The Squared Away studio welcomes two incredible figures out of MC²’s Paramus headquarters, Suzanne Loria-Cunha and Chris Kowalczyk, as we take a deep dive into what it takes to produce a successful show presence year in and year out at NACS.

Anniversary Episode - Celebrating 25 Years of MC²

What better way to celebrate 25 years of business than to hop in the time machine and travel back to 1999?  For our anniversary episode, Squared Away host, Bruno Silva, welcomes Chad Roberts, Michael vant Hoogt, Chuck Snyder, and Bobby Hogrefe to give their take around Sales, Production, and Estimating over the years. Join us as we discuss the future of estimating, pagers, and the saying, "What could go wrong, will.." when it comes down to the Events industry.

Cementing the Future with CEMA

Check out Ep. 6 of Squared Away as our host, Bruno Silva, sits down with Vice President of Strategy and Operations at CEMA, [https://cemaonline.com/] Brian Mason, MBA [https://www.linkedin.com/in/brian-mason-mba/], as they discuss the importance behind associations in the event space, driving connections from within, and the future for corporate marketing.