Marketing Before Product (with Sam Chlebowski/Motion.io)

The Long Journey to Overnight Success (with Patrick Hathaway/Sitebulb.com)

Don’t you just hate overnight success startups? Companies that pop out of nowhere, get all the buzz and attention, and have people throwing their money at them? Well, me too. But as I’m sure you know, too, there is usually a long journey to such overnight success. And in this episode of the show, I’m showing you exactly what that journey looks like. My guest is Patrick Hathaway, the founder of the overnight success startup - Sitebulb. Hear him recall the journey to date, the challenges, struggles, and even the more challenges they’re facing right now. Enjoy! ===================== Subscribe for more startup growth insights and advice: https://www.youtube.com/@StackingPancakes [https://www.youtube.com/@StackingPancakes] The ultimate Startup SEO resource: https://www.stackingpancakes.com/ [https://www.stackingpancakes.com/] ===================== About my guest: Patrick Hathaway - co-founder of Sitebulb Patrick’s company: https://sitebulb.com/ [https://sitebulb.com/] LinkedIn: https://www.linkedin.com/in/patrickhathaway/ [https://www.linkedin.com/in/patrickhathaway/] About the host: Pawel Grabowski - SEO consultant for startups Website: https://www.pawelgrabowski.com/ [https://www.pawelgrabowski.com/] LinkedIn: https://www.linkedin.com/in/smashingcopy/ [https://www.linkedin.com/in/smashingcopy/]

Startup as a Side Project (with Derrick Grigg/PageProofer)

Most of us have big dreams when we launch our startups. We often start building them as something on a side, but hope that one day, the product will grow to take over and become our main source of income, right? But it doesn’t always work out. Sometimes, the product either doesn’t grow as fast or never becomes big enough to become a full-time thing. But is that really the end of the world if your product remains a side project? In this founder chat, I sat down with Derrick Grigg, who’s been running PageProofer as a side gig for about 11 years now. Hear his amazing journey, how much time Derrick invests into PageProofer now, and what plans he has for the startup. Enjoy! ===================== Subscribe for more startup growth insights and advice: https://www.youtube.com/@StackingPancakes DIY SEO Kit for Bootstrappers: https://www.stackingpancakes.com/ ===================== About my guest: Derrick Grigg - Internet development consultant specializing in Craft CMS and Laravel and founder of PageProofer Derrick’s company: https://pageproofer.com/ LinkedIn: https://www.linkedin.com/in/derrickgrigg/ About the host: Pawel Grabowski - SEO consultant for startups Website: https://www.pawelgrabowski.com/ LinkedIn: https://www.linkedin.com/in/smashingcopy/

Marketing Before Product (with Sam Chlebowski/Motion.io)

Most of us begin marketing our products after they're done. It feels "right," after all. The product is done; you pretty much know what it is, how it works, and so on. But I always admired founders who did the opposite and jumped at promoting their products while they were still developing them. Recently, I got a chance to chat with one such founder - Sam Chlebowski from Motion.io - about his journey. -> We dove into that journey in detail, even going through the timeline of the process, from the first blog post they published to all other strategies Sam employed and how they worked. -> We also discussed the impact of a pivot that Motion went through once the product launched on Sam’s strategies and a ton more. Enjoy!

How Tech Giants Grow (with Ben Sailer/Wordpress.com)

Have you ever wondered how your biggest competitors grow? And I’m not talking about small startups like yours, no. These guys are in the same situation as you. But what about those tech giants that dominate your industry? How they achieve growth, having practically done it all? That’s what you’re going to learn from this episode of How Top Startups Grow. My guest today - Ben Sailer, a director of inbound marketing at Wordpress.com - worked in both worlds. He helped grow a new startup and is now scaling an absolute giant. Hear Ben comparing growing a startup with the challenges of scaling an established company. Learn how those giants operate, what challenges they face, and what often stops them in their tracks. Discover what strengths you have that you could use to steal your large competitors’ traffic and sales. Enjoy!

Marketing a Completely New Startup (with Arvid Kahl)

Do you sometimes wonder how other bootstrapped founders launch their marketing? What challenges they face when their products are only new (and how they address those, too)? My guest today, Arvid Kahl (you, most likely, know him from his amazing podcast, the bootstrapped founder), is in that situation, exactly. He’s just launched his product; in fact, at the time of recording, his startup, Podscan, had been operating for about two or three months. Obviously, he’s just started working on marketing and promoting the product, and that’s what we’re chatting about. We’re chatting how Arvid plans to grow his startup, his challenges with defining the market and the audience, develop a clear positioning, and a ton more. Enjoy!   ===================== About my guest: Arvid Kahl - Founder of Podscan.fm Arvid’s startup: https://podscan.fm/ Arvid’s podcast: https://thebootstrappedfounder.com/ LinkedIn: [https://www.linkedin.com/in/nickswan/](https://www.linkedin.com/in/arvidkahl/) About the host: Pawel Grabowski - SEO consultant for startups Website: https://www.pawelgrabowski.com/ LinkedIn: https://www.linkedin.com/in/smashingcopy/