State of Good by Pure Charity
Episode Title: Gen Z Is Already Outgiving Other Generations — And What That Means for Your Fundraising Strategy Summary: - New data from GoFundMe and GivingTuesday Data Commons shows Gen Z participating in philanthropy at higher rates than other adult generations, with community-powered fundraising platforms serving as their primary on-ramp * The BBB's Give.org 2026 Donor Trust Report finds 42% of U.S. adults are open to charity outreach, but a persistent trust gap means transparency is more critical than ever * Government funding cuts for social services are creating both pressure and opportunity for nonprofits to position themselves as essential community infrastructure * Legacy giving research reveals that estate planning dramatically increases charitable bequests, driven by donors' desire to extend their impact beyond their lifetime * Delco Gives raised $2.5 million in 24 hours with 300+ nonprofits collaborating in a community-wide giving day Links: - Data Shows Gen Z Is In The Beginning Stages Of Philanthropy (The Nonprofit Times): https://thenonprofittimes.com/npt_articles/data-shows-gen-z-is-in-the-beginning-stages-of-philanthropy/ * Gen Z Philanthropy Outpaces That of Other Adults, New Data Shows (Nonprofit PRO): https://www.nonprofitpro.com/article/gen-z-philanthropy-outpaces-that-of-other-adults-new-data-shows/ [https://www.nonprofitpro.com/article/gen-z-philanthropy-outpaces-that-of-other-adults-new-data-shows/] * Donor Openness Near High Although Trust Gap Persists (Give.org): https://give.org/news/donor-trust-report-2026-openness-trust-gap [https://give.org/news/donor-trust-report-2026-openness-trust-gap] * Government Cuts Are Testing Nonprofits, Creating New Opportunity (The Nonprofit Times): https://thenonprofittimes.com/npt_articles/government-cuts-are-testing-nonprofits-creating-new-opportunity/ [https://thenonprofittimes.com/npt_articles/government-cuts-are-testing-nonprofits-creating-new-opportunity/] * 'Too Many Nonprofits' Is Not Our Biggest Problem (Center for Effective Philanthropy): https://cep.org/blog/too-many-nonprofits-is-not-our-biggest-problem/ [https://cep.org/blog/too-many-nonprofits-is-not-our-biggest-problem/] * Legacy Giving Research (Foundation for Philanthropy Research): https://leavealegacy.com/research/ [https://leavealegacy.com/research/] * Delco Gives Raises More Than $2.5M (WHYY): https://whyy.org/articles/delco-gives-delaware-county-nonprofits-fundraising/ [https://whyy.org/articles/delco-gives-delaware-county-nonprofits-fundraising/] Approximate Timestamps: - 0:00 — Introduction and episode preview * 0:30 — Gen Z's philanthropic emergence and the trust gap * 3:30 — Why donors give: the psychology of legacy giving * 5:00 — What changed: government funding shifts and nonprofit sector resilience * 6:30 — The bottom line and three action items * 7:30 — Good in Action: Delco Gives raises $2.5M in 24 hours * 8:30 — Sign-off
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