Staying Iconic with Sophie Atton

Your Ex-Boyfriend Is Watching: The Awkward Reality of Building A Business On Social Media

13 min · 22 de jun de 2026
Portada del episodio Your Ex-Boyfriend Is Watching: The Awkward Reality of Building A Business On Social Media

Descripción

I've been running my own businesses for seven years - all of them public facing, all of them built on social media, all of them visible to anyone who wanted to look. And for most of that time I've shown you the parts that look good. This week I'm showing you the parts that don't. This is the episode I couldn't have recorded a year ago. The one where I talk honestly about what it actually costs to build something publicly: the loneliness, the months you work for free, the launches that flop, the self-doubt you have to push through anyway. And the genuinely awkward reality of building a career that your school friends, your neighbours, your kids' teachers and your ex-boyfriend can all see in real time. No insta-perfect highlight reel. Just the truth, including what I did about it and why I have absolutely zero regrets. If you've ever thought about working for yourself, already do, or just want to hear what seven years of doing it publicly has actually looked and felt like, this one's for you. Find me: Instagram [https://www.instagram.com/bysophieatton] and TikTok [https://www.tiktok.com/@bysophieatton?_r=1&_t=ZN-96sRXmbGuhy] @bysophieatton

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33 episodios

episode Your Ex-Boyfriend Is Watching: The Awkward Reality of Building A Business On Social Media artwork

Your Ex-Boyfriend Is Watching: The Awkward Reality of Building A Business On Social Media

I've been running my own businesses for seven years - all of them public facing, all of them built on social media, all of them visible to anyone who wanted to look. And for most of that time I've shown you the parts that look good. This week I'm showing you the parts that don't. This is the episode I couldn't have recorded a year ago. The one where I talk honestly about what it actually costs to build something publicly: the loneliness, the months you work for free, the launches that flop, the self-doubt you have to push through anyway. And the genuinely awkward reality of building a career that your school friends, your neighbours, your kids' teachers and your ex-boyfriend can all see in real time. No insta-perfect highlight reel. Just the truth, including what I did about it and why I have absolutely zero regrets. If you've ever thought about working for yourself, already do, or just want to hear what seven years of doing it publicly has actually looked and felt like, this one's for you. Find me: Instagram [https://www.instagram.com/bysophieatton] and TikTok [https://www.tiktok.com/@bysophieatton?_r=1&_t=ZN-96sRXmbGuhy] @bysophieatton

22 de jun de 202613 min
episode Biz Class, Blow-Outs and Pad Thai: Travelling the World with Young Kids artwork

Biz Class, Blow-Outs and Pad Thai: Travelling the World with Young Kids

I worked in travel, I met my husband through travel, and when we had babies the deal we made was simple: it wouldn't stop us. Seven years in, it mostly hasn't - but it has humbled us. Prams, nap times and little legs have a way of rewriting your plans. We've done less than we imagined in some ways, and more than most people would attempt in others, and the outcome is that our children are now easy, fantastic travellers. Today I'm sharing the dos and don'ts I've learned the hard way - and a couple of travel fails that still make me cringe. Come find me on i [https://www.instagram.com/bysophieatton]nstagram [https://www.instagram.com/bysophieatton] and TikTok [https://www.tiktok.com/@bysophieatton?_r=1&_t=ZN-96sRXmbGuhy] @bysophieatton

15 de jun de 202623 min
episode I Accidentally Turned My Home Into a Luxury Spa Retreat: Here Are The 10 Things I Did artwork

I Accidentally Turned My Home Into a Luxury Spa Retreat: Here Are The 10 Things I Did

What does a luxury hotel actually sell you? It's not the pool. It's not the thread count. It's that feeling when you walk into the lobby after a long day and your shoulders just drop. So why do we only let ourselves feel that on holiday? This week I'm sharing the 10 things I've actually done to recreate that feeling at home — and none of it requires a big house or a Four Seasons budget. Some of it costs almost nothing. All of it has genuinely changed how I feel in my own space every single day. Because around 60% of us only practise self-care when we're already burned out. This episode is about building it into your life instead. Your home should feel like somewhere you want to be... let's make that happen. Links to all products mentioned: click here [https://shopmy.us/collections/5600455] Come find me: Instagram @bysophieatton [https://www.instagram.com/bysophieatton] Tiktok @bysophieatton [https://www.tiktok.com/@bysophieatton?_r=1&_t=ZN-96sRXmbGuhy]

2 de jun de 202615 min
episode 134: This One Shift Is the Difference Between Wanting More and Getting It artwork

134: This One Shift Is the Difference Between Wanting More and Getting It

In today's episode of Staying on Top with Sophie, I'm sharing a simple but powerful mental shift that can completely change how you work towards your big goals. This is an straight talking, no-notes conversation about why so many ambitious women feel stuck, unmotivated, or disconnected from what they say they want, and how to fix that by changing how you define a "goal" in the first place. Instead of focusing on far-off targets you can't fully control, I'll show you how to shift your focus to the actions you can control, so you build momentum, consistency, and confidence week by week. In this episode, we talk about: * Why big goals can feel abstract, demotivating, and out of reach * The difference between a goal and an outcome - and why it matters * How to stay motivated by focusing on what you can control * Why reframing your goals makes follow-through easier * Real-life examples from business, fitness, and personal growth * How this approach helps you make progress even when outcomes don't go to plan If you've ever felt like you know what you want but struggle to stay consistent, this episode will help you reconnect your daily actions to your bigger vision. Want to work with me? I help ambitious, high-achieving women reach their big goals by getting clear on what matters and following through properly. If you want support breaking your goals down into something actionable - and actually sticking to it - join me inside my Confident & Unstoppable sessions… sign up here sophieatton.com/confident-unstoppable [http://sophieatton.com/confident-unstoppable] Links: ✨ Work with me: https://linktr.ee/sophieatton [https://linktr.ee/sophieatton] 📺 Watch on Youtube: https://www.youtube.com/@bysophieatton [https://open.spotify.com/show/6PVgsFTWz00abmRP3IPlSn?si=uweCFGxTT9Op3eP3UzajRg] 📩 Stay connected: https://www.instagram.com/bysophieatton [https://www.instagram.com/bysophieatton]

17 de feb de 202610 min