Customer Insight with Gina Fong | Unveiling the Art of Consumer Anthropology

What Is a Brand? with Mike Jones | Relationship, Authenticity, and Brand DNA [Part 2]

In this episode, we continue of our conversation with award-winning branding expert Mike Jones, and dive deeper into the essence of remarkable brands. Host Bryce McNabb and guest Mike Jones, CEO of Resound, explore the fundamental components of your brand DNA and how to unearth it. Discover the importance of identifying your brand by understanding your ideal customers, embracing your core uniqueness, and polarizing to magnetize your audience. Explore the three vital components of your brand DNA: core values, personality, and story. Learn how to harness your visual and audio identity to amplify your message and embrace a big vision. Tune in to this episode for invaluable insights into crafting an authentic and remarkable brand. 📕 Grab a copy of Mike's book, You Are Remarkable, here: https://shorturl.at/jotO4 💻 Visit Mike here: https://resoundcreative.com/ CONNECT WITH BRYCE AT ⁠⁠⁠BRYCEMCNABB.COM⁠⁠⁠ [https://brycemcnabb.com/] ⁠⁠⁠Turn Strangers Into Advocates [FREE Guidebook]⁠⁠⁠ [https://brycemcnabb.com/5step-framework-guidebook] ⁠Brand Story Fundamentals: Crafting an Authentic Customer Testimonial [COURSE]⁠ [https://brycemcnabb.com/course] ⁠⁠⁠Linkedin⁠⁠⁠ [https://www.linkedin.com/in/brycemcnabb/] ⁠⁠⁠YouTube⁠⁠⁠ [https://www.youtube.com/@storytelligent/] ⁠⁠⁠Instagram⁠⁠⁠ [https://www.instagram.com/storytelligent/]

Unlocking Remarkable Brands | Crafting Your Authentic Identity with Mike Jones [PART 1]

Since Episode 32 we've been focusing our attention on storytelling, and even looking outside our organization for clarity on who we are, now it's time to focus inward and turn our attention to the other half of brand storytelling, the brand. Once again, I wanted to introduce you to an expert in this arena, Mike Jones. Mike works directly with accounting firms and other professional services businesses to unlock their remarkable brands through his award-winning branding agency, Resound [https://resoundcreative.com/] - established in 2009. So if anyone can help us learn about brand, it's him. Remarkable brands require authenticity and a die-hard commitment to values & purpose. Mike passionately preaches these beliefs as author of the book, You Are Remarkable: How To Unlock Your Authentic Brand To Win Loyal Customers [https://resoundcreative.com/remarkabook/] as well as his two podcasts, Resoundcast [https://resoundcreative.com/resources/resoundcast/] and AZ Brandcast [https://azbrandcast.com/]. 🎧Tune in to part one of our conversation where we explore why a brand is important, even for small firms, and what exactly a brand is. CONNECT WITH BRYCE AT ⁠⁠BRYCEMCNABB.COM⁠⁠ [https://brycemcnabb.com/] ⁠⁠Turn Strangers Into Advocates [FREE Guidebook]⁠⁠ [https://brycemcnabb.com/5step-framework-guidebook] Brand Story Fundamentals: Crafting an Authentic Customer Testimonial [COURSE] [https://brycemcnabb.com/course] ⁠⁠Linkedin⁠⁠ [https://www.linkedin.com/in/brycemcnabb/] ⁠⁠YouTube⁠⁠ [https://www.youtube.com/@storytelligent/] ⁠⁠Instagram⁠⁠ [https://www.instagram.com/storytelligent/]

Customer Insight with Gina Fong | Unveiling the Art of Consumer Anthropology

I've been talking a lot about using customer testimonials to glean customer insight. But what exactly is customer insight? So I felt it appropriate to invite an expert, my friend and colleague, Gina Fong, on the podcast to explain. Gina, an esteemed assistant clinical professor at The Kellogg School of Management [https://www.linkedin.com/in/ginafonginsight/], takes us on an eye-opening exploration of her role as a consumer anthropologist. Learn how Gina's unique approach uncovers hidden motivations, fears, and desires that go far beyond mere data points. 🎧Tune in to gain practical strategies for coaching introspection, connecting on a profound level, and truly understanding the audience you aim to serve. Elevate your marketing game with this thought-provoking episode of Storytelligent. ONE WEEK LEFT to save 30% off the course, Brand Storytelling Fundamentals: Crafting an Authentic Customer Testimonial. Enroll here: https://brycemcnabb.com/course CONNECT WITH BRYCE AT STORYTELLIGENT Turn Strangers into Advocates [FREE Brand Storytelling Guidebook] [https://brycemcnabb.com/5step-framework-guidebook] YouTube [https://www.youtube.com/c/mcnabbstorytelling] LinkedIn [https://www.linkedin.com/in/brycemcnabb/] Instagram [https://www.instagram.com/storytelligent/] Website [https://brycemcnabb.com/] McNabb Storytelling Website [https://mcnabbstorytelling.com/]

The Brand Storyteller Mindset | sneak peak at the course, Crafting an Authentic Customer Testimonial

We are ONE WEEK AWAY from the release of my first course: Crafting an Authentic Customer Testimonial. This course will train you on the foundation of brand storytelling, and teach you my Emmy-winning formula. Register here: https://brycemcnabb.com/course [https://brycemcnabb.com/course] In this episode, I’m giving you a sneak peak into the course. Because it's not the process and steps alone that will make you a great storyteller. It's the mindset from which you carry out the process. The attitude from which you do the work, that's what will truly set your stories apart. Without the right mindset, you won't dig for the meaning required to raise your story to the next level. And without the right mindset, you won't be able to establish the trust you need to tell these stories. Whether that be trust from your team, clients, leadership, or the story subjects themselves. You’ll Learn * The role of the storyteller is that of a servant and shepherd. * The responsibility of the brand storyteller is to be a source of blessing and honor. * The concept of Planned Authenticity * Stories are tools of empathy & understanding * Marketing is relationship building at scale. * You must reward the audience for their attention. * Life is based on cycles. CONNECT WITH BRYCE AT STORYTELLIGENT ⁠Turn Strangers Into Advocates [FREE Guidebook]⁠ [https://brycemcnabb.com/5step-framework-guidebook] ⁠Instagram⁠ [https://www.instagram.com/storytelligent/] ⁠YouTube⁠ [https://www.youtube.com/@storytelligent] ⁠LinkedIn⁠ [https://www.linkedin.com/in/brycemcnabb/] ⁠Website [https://brycemcnabb.com/]

7 Mistakes Companies Make with Customer Testimonials

As we ramp up to our release of the first Storytelligent course: Crafting an Authentic Customer Testimonial, I wanted to touch on the 7 most common mistakes I see made in regards to customer testimonials so you know to avoid them. These are issues I repeatedly run across through my work that 1. Prevents testimonials from being made 2. Slows down production 3. Dooms the success of your testimonials from the beginning While customer testimonials are extremely valuable, we need to make sure we're approaching them properly, so we get the most value out of our, and our client's, efforts as possible. And we are TWO WEEKS AWAY from the release of my first course: Crafting an Authentic Customer Testimonial. This course will train you on the foundation of brand storytelling, and teach you my Emmy-winning formula. Register here: https://brycemcnabb.com/course [https://brycemcnabb.com/course] CONNECT WITH BRYCE AT STORYTELLIGENT Turn Strangers Into Advocates [FREE Guidebook] [https://brycemcnabb.com/5step-framework-guidebook] Instagram [https://www.instagram.com/storytelligent/] YouTube [https://www.youtube.com/@storytelligent] LinkedIn [https://www.linkedin.com/in/brycemcnabb/] Website [https://brycemcnabb.com/]