The insights behind campaigns that embrace gender equity

How to activate your demand spaces across the organisation

Hello everyone and welcome to the second episode of the Streetbees Shares Podcast! In this episode, Streetbees’ Creative Strategy Director, Acelya Lokmanhekim and Streetbees’ Associate Deployment Strategist, Serena Mann talk to Ivan Arrington, Global Insights Lead at The Clorox Company about the most effective ways to activate demand spaces across your organisation.  In his chat with Acelya and Serena, Ivan talks about the challenges he’s faced juggling multiple consumer segmentations and working with different strategies across different functions of the business. He shares how he’s overcome these challenges by implementing a bottom-up demand space framework at Burt’s Bees, along with his top tips for other brands that are looking to create a common consumer language across their organisation.   This conversation pays particular attention to the ways in which you can activate demand spaces to elevate your consumer insights and drive brand communications, innovation, customer development and portfolio growth. If you use consumer insights in your role and you’re looking for inspiration and inside information when it comes to leveraging these insights, you’re in the right place.   We hope this episode offers you some tools and techniques to transform insights into a solid strategy for success for your brand.  If you found it valuable, please rate, review and share it with anybody you think might find it useful.  To keep up to date with future episodes featuring more of our expert guests, don’t forget to follow and subscribe to the Streetbees Shares Podcast! Helpful Links Streetbees' LinkedIn: https://www.linkedin.com/company/streetbees/ [https://www.linkedin.com/company/streetbees/] Streetbees' Website: https://www.streetbees.com/ [https://www.streetbees.com/] Send us your questions: StreetbeesShares@gmail.com  Burt’s Bees Blog: https://www.burtsbees.co.uk/blog/ [https://www.burtsbees.co.uk/blog/]

The insights behind campaigns that embrace gender equity

Hello everyone and welcome to the first episode of the Streetbees Shares Podcast! In this episode, Streetbees’ Strategy Director, Vatsala Rathore talks to Fernanda Scozzafave, Director of Insights at Avon, and Alison Owen, UK Portfolio Director of Seasons, Gifting & Galaxy at Mars about the importance of underpinning purpose-led strategies with consumer insights. In her chat with Vatsala, Fernanda talks about the insights behind Avon’s brand purpose and how each and every woman is born with a unique power. Alison shares her top tips for brands who want to embrace gender equity in a truly holistic way and reveals that it’s all about ‘the acts, not the ads’. In honour of International Women’s Day, this inspirational conversation pays particular attention to the insights behind brands that directly impact and drive social change through their purpose and their marketing. If you use consumer insights in your role and you’re looking for inspiration and inside information when it comes to leveraging these insights, you’re in the right place. We hope this episode offers you some tools and techniques to transform insights into a solid strategy for success for your brand.  If you found it valuable, please rate, review and share it with anybody you think might find it useful.  To keep up to date with future episodes featuring more of our expert guests, don’t forget to follow and subscribe to the Streetbees Shares Podcast! Helpful Links Streetbees' LinkedIn: https://www.linkedin.com/company/streetbees/ [https://www.linkedin.com/company/streetbees/] Streetbees' Website: https://www.streetbees.com/ [https://www.streetbees.com/] Streetbees' Instagram: @streetbees [https://www.instagram.com/streetbees/] Send us your questions: StreetbeesShares@gmail.com Avon’s Website: https://avon.uk.com/pages/purpose [https://avon.uk.com/pages/purpose] Galaxy’s Website: https://www.galaxychocolate.co.uk/our-purpose [https://www.galaxychocolate.co.uk/our-purpose]