#32 | How to Drive Supplier Adoption & Engagement with Supplier Marketing with Anthony Payne

#32 | How to Drive Supplier Adoption & Engagement with Supplier Marketing with Anthony Payne

Supplier marketing is the process by which companies engage suppliers, build strong supplier relationships and create supplier value in order to capture value from suppliers in return,”  Anthony Payne [https://www.linkedin.com/in/anthony-payne-3343b01/], CMO at HICX [https://www.hicx.com/], explained at Supplier Experience Live 2023 Conference during a session about how to drive supplier adoption & engagement with supplier marketing. The session covers: * What is the main cause of initiative fatigue for suppliers * What is supplier marketing * How to use a simple marketing framework to drive supplier adoption and engagement * Top 6 recommendations to drive supplier adoption and engagement

#31 | Supplier Experience: The HEINEKEN Journey with Ruth Bromley (Heineken)

When it comes to standardizing the suite of tools, Ruth [https://www.linkedin.com/in/ruth-bromley-heineken/?originalSubdomain=nl] explains the most important thing to get right for your people to use the product is to ensure its value for suppliers: “What’s critical in order for your internal team actually having the appetite to use the tools, is that those tools have to work for your suppliers in the market.” The Heineken session at Supplier Experience Live 23 covers: * The digital transformation journey of Procurement at Heineken * How to successfully digitize the procurement function * Top 3 key learnings from digitizing Procurement

#30 | Building a Twenty-First Century Supply Chain with Dr. Elouise Epstein (Kearney)

So this is where we have to put ourselves in our supplier’s shoes and start to understand their pain,” Dr. Elouise Epstein [https://www.linkedin.com/in/drelouise/], Partner at Kearney [https://www.kearney.com/], explained during a keynote speech at the 2023 Supplier Experience Live Conference. What we need is a way for the user to own their data, allowing them to share it when and where they want, while keeping the data up to date in one place and syndicated into all the different environments. Some of the key points include: * What is wrong with our “modern” supply chains * The biggest problem with enterprise supply chains today * The future of supply chain technology * Why should you care about the voice of your supplier * How to win together with your suppliers using data

Supplier Experience Live is going LIVE! - 10th October 2023

Supplier Experience Live is going LIVE! - 10th October 2023 Transform your procurement and supply chain strategies into a competitive advantage at HICX Supplier Experience Live [https://hub.hicxsolutions.com/sxm-live], our official DPW half-day side event in Amsterdam on 10th October. Learn directly from industry experts and leading professionals who are reshaping their procurement landscape, such as Dr. Elouise Epstein, Ruth Bromley from Heineken, Marc Bengio from Johnson & Johnson, and many others. Register and check the full speaker list here. [https://hub.hicxsolutions.com/sxm-live]

#29 | How Current Trends Drive Tech Adoption and Better Ways of Working with Yash Rai

How Current Trends Drive Tech Adoption and Better Ways of Working with Yash Rai In this episode of the Supplier Experience Live podcast, we spoke with Yash Rai [https://www.linkedin.com/in/yashrai/], Vice President, Procurement and Supply Chain Solutions at The Smart Cube [https://www.thesmartcube.com/]. Yash has over 14 years of experience working in the procurement domain. He loves the industry and is extremely passionate about technology and learning about best-of-breed solutions and capabilities. In our conversation with Yash, we discussed the following: * The top 3 trends in Procurement for Life Sciences in response to recent geopolitical risks * How to benefit from best-of-breed technologies in Life Sciences Procurement * New ways of working with enabling technologies and increased collaboration with suppliers