Introducing the Sustainability Pep-Talk Podcast with Evelina Lundqvist

Navigating Sustainability and Controversial Choices - Guest Ana Maksimovic (Episode 1)

Welcome to the very first episode of Sustainability Pep Talk! From a sunny park bench in Paris—fresh from a transformative training with 800 climate activists—host Evelina Lundqvist sets the tone for this new podcast series: honest, challenging, and hopeful conversations about sustainability, circularity, human rights and the future of business. In this debut episode, Evelina is joined by Ana Maksimovic, a sustainability consultant with deep expertise in climate strategy, procurement, and resilient supply chains. Together, they explore three powerful sustainability stories that reflect the urgency and complexity of doing business in today’s world. What We Talked About 1. Major Sustainability News “36 Companies Responsible for Over Half of Global Emissions in 2023” Ana and Evelina reflect on a recent report naming just 36 fossil fuel firms behind over 50% of global emissions. They explore the implications for Scope 3 reporting, business accountability, and the opportunities for transformation. Read more: https://www.euronews.com/green/2025/03/05/these-36-fossil-fuel-firms-are-responsible-for-half-of-global-emissions-report-reveals 2. Emerging Trend or Industry Shake-Up Nauru’s Golden Passport Scheme The Pacific Island nation of Nauru is offering citizenship to wealthy individuals in exchange for investment in climate adaptation. Evelina and Ana dive into the ethical questions this raises around climate justice, sovereignty, and class privilege. Read more: https://www.euronews.com/green/2025/02/26/buy-a-passport-naurus-unique-plan-to-fight-climate-change 3. Under-the-Radar but Important Dr. Bronner’s Drops B Corp Certification Dr. Bronner’s steps away from B Corp certification, launching its own Purpose Pledge and calling for more rigorous sustainability standards. Ana unpacks what this move means for certifications, regulation, and business leadership in a time of ESG backlash. Read more: https://sustainablebrands.com/read/14-brands-new-standard-purpose-driven-business About Ana Maksimovic Ana helps companies navigate climate, procurement, and sustainability challenges through strategy development, carbon management, and supply chain risk assessments. Her expertise spans corporates, SMEs, startups, and certification bodies. She’s currently based between Belgrade and Berlin. Website: www.anamaksimovic.com LinkedIn: www.linkedin.com/in/ana-maksimovic Quotes: “The future cost of inaction is not higher insurance premiums. It’s the loss of land, displacement, and irreversible damage.” – Ana Maksimovic “Just because you can buy your own fire department doesn’t mean you’re safe from a burning planet.” – Evelina Lundqvist “It’s not about whether fossil fuel companies will be held accountable. The real question is: how prepared will your business be when the transition accelerates?” – Ana Maksimovic “Accountability is evolving. The most forward-thinking businesses won’t wait for certifications or regulators to dictate the pace of change—they’ll set their own bar and raise it.” – Ana Maksimovic Get Involved If you enjoyed this episode, here’s how you can support the show and join the conversation: • Subscribe on your favourite podcast platform • Leave a review and share the episode with someone who cares • Support the podcast at www.buymeacoffee.com/sustainabilitypeptalk • Reach out: podcast@thegoodtribe.com • Learn more: www.thegoodtribe.com/sustainability-peptalk Chapter Markers 00:00 – Introduction from Paris 00:18 – Climate Activism & Reflections 01:49 – Meet Ana Maksimovic 05:08 – Green Growth vs. Degrowth 06:39 – Should Circular Economy Be Mandatory? 07:48 – Will Unsustainable Businesses Survive? 09:43 – Major Sustainability News: Top Emitting Companies 18:40 – Nauru’s Golden Passport Scheme 29:30 – Dr. Bronner’s & the Future of B Corp 40:12 – Wrap-Up and Reflections 42:38 – Closing Remarks

Introducing the Sustainability Pep-Talk Podcast with Evelina Lundqvist

In this inaugural episode, Evelina Lundqvist introduces her new podcast, Sustainability Pep-Talk — a show designed for business leaders, entrepreneurs, policymakers, and sustainability enthusiasts. Evelina shares her vision for the podcast, which will explore topics such as leadership impact, climate action, circular economy, human rights, and business transformation. Listeners can look forward to insightful conversations with changemakers, actionable strategies, and inspiring stories from industry leaders. Evelina also reveals that the podcast will feature live coaching sessions, where she’ll support individuals and businesses in overcoming sustainability challenges. In this episode, Evelina invites the community to join the conversation by sharing their thoughts and ideas to help shape the show’s direction. 📩 Get in touch: Connect with Evelina at podcast@thegoodtribe.com or on LinkedIn. ☕ Support the podcast by buying a cup of tea at buymeacoffee.com/sustainabilitypeptalk. ⸻ ⏱️ Episode Timestamps: 00:00 Welcome to the Sustainability Pep-Talk! 00:33 What to Expect from the Podcast 01:28 Join the Conversation 01:52 Get Ready for the First Episode 02:16 Engage and Share Your Thoughts 02:35 Exciting Journey Ahead 🎧 Subscribe now on your preferred podcast platform and join the movement for a more sustainable future! 🌍