Ep 17 How Your Brand Strategy Actually Supports Marketing and Operations

Ep 17 How Your Brand Strategy Actually Supports Marketing and Operations

Your brand isn't just about visuals—it's the foundation that supports everything else in your business.  In this episode, we show how brand strategy influences your marketing, business operations, HR structure, systems, financial decisions, and growth.  We also break down how branding supports marketing, marketing builds your pipeline, pipeline impacts capacity, and capacity affects growth—creating a domino effect across your entire business.  If you've been treating branding as separate from operations, this episode reveals how deeply interconnected they actually are. ---------------------------------------- Most brand problems aren't design problems. They're strategy problems dressed up in pretty colors. Talk Branding To Me is the podcast for women building businesses who want both: a brand that looks good and actually works.  Hosted by brand strategists and designers Jaime Wright of Embellished Brands and Jessie Ford of Untethered Design Studio, each episode is an honest, approachable conversation about the real strategy and style behind brands that build trust and stand out. If you've ever felt like something about your brand is off — even if you can't quite name it — you're in the right place. New episodes drop weekly. Subscribe so you never miss one. 🎁 Free resource: Grab our Branding Glossary at TalkBrandingToMe.com [http://TalkBrandingToMe.com]. It’s your practical guide to decoding branding jargon, so you can navigate the branding process without the overwhelm. Connect with us on Instagram [https://www.instagram.com/talkbrandingtome_podcast] and Facebook [https://www.facebook.com/talkbrandingtome] for more branding insights between episodes.

Ep 16 Testing, Pivoting, Repurposing: The Real Story Behind Our Podcast

In this episode, we turn the spotlight on ourselves—and our own brand journey.  We share how Hot Brand Summer, a seasonal program we created in 2025 to help women audit and refresh their brands, became the testing ground for Talk Branding To Me.  We discuss why we pivoted away from the full program, how we repurposed brand assets (like the Hot Brand Glossary), and the biggest lesson: creating a platform to share our voices prepared us to launch something evergreen.  If you're thinking about evolving your business, testing new ideas before going all-in, or wondering how to repurpose what you've already built, this episode shows exactly how two brand strategists practiced what we preach on our own brands. Access the Hot Brand Challenge [https://embellishedbrands.myflodesk.com/hbc] Get our Branding Glossary [https://embellishedbrands.myflodesk.com/tbtm] ---------------------------------------- Most brand problems aren't design problems. They're strategy problems dressed up in pretty colors. Talk Branding To Me is the podcast for women building businesses who want both: a brand that looks good and actually works.  Hosted by brand strategists and designers Jaime Wright of Embellished Brands and Jessie Ford of Untethered Design Studio, each episode is an honest, approachable conversation about the real strategy and style behind brands that build trust and stand out. If you've ever felt like something about your brand is off — even if you can't quite name it — you're in the right place. New episodes drop weekly. Subscribe so you never miss one. 🎁 Free resource: Grab our Branding Glossary at TalkBrandingToMe.com [http://TalkBrandingToMe.com]. It’s your practical guide to decoding branding jargon, so you can navigate the branding process without the overwhelm. Connect with us on Instagram [https://www.instagram.com/talkbrandingtome_podcast] and Facebook [https://www.facebook.com/talkbrandingtome] for more branding insights between episodes.

Ep 15 Bringing Your Brand to Life: How Experiences Build Deeper Client Connections

Your brand isn't just visual—it's an experience.  In this episode, Jaime and Jessie explore experiential and event marketing: how to invite your audience into branded moments that create deeper connections and boost awareness. We discuss practical ways small businesses can create brand experiences—from client onboarding packets and branded swag to conference exhibits and signature events—without needing a massive budget.  We also break down a fascinating case study: America250's national campaign celebrating the Semiquincentennial, exploring how strategic partnerships, targeted events, and authentic storytelling can amplify your brand at scale.  Whether you're planning your first networking event or refining your client experience, this episode shows why bringing your brand to life in real time matters. Resource: America250.org [https://america250.org/] ---------------------------------------- Most brand problems aren't design problems. They're strategy problems dressed up in pretty colors. Talk Branding To Me is the podcast for women building businesses who want both: a brand that looks good and actually works.  Hosted by brand strategists and designers Jaime Wright of Embellished Brands and Jessie Ford of Untethered Design Studio, each episode is an honest, approachable conversation about the real strategy and style behind brands that build trust and stand out. If you've ever felt like something about your brand is off — even if you can't quite name it — you're in the right place. New episodes drop weekly. Subscribe so you never miss one. 🎁 Free resource: Grab our Branding Glossary at TalkBrandingToMe.com [http://TalkBrandingToMe.com]. It's your practical guide to decoding branding jargon, so you can navigate the branding process without the overwhelm. Connect with us on Instagram [https://www.instagram.com/talkbrandingtome_podcast] and Facebook [https://www.facebook.com/talkbrandingtome] for more branding insights between episodes.

Ep 14 The Four Pillars: How Branding, Marketing, Advertising, and PR Work Together

Branding, marketing, advertising, and public relations—what's the difference and how do they work together?  In this episode, Jaime and Jessie explore the distinctions and interconnections between each of these pillars. We clarify common misconceptions, discuss the importance of each element in building a successful business, and emphasize the foundational role of branding.  Our conversation also touches on the significance of trust in client relationships and the necessity of having a crisis communication strategy in place. If these four pillars have always confused you, this episode provides clarity and actionable advice for small business owners. ---------------------------------------- Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics. Hosted by brand strategists and designers Jaime Wright (of Embellished Brands [https://embellishedbrands.com/]) and Jessie Ford (of Untethered Design Studio [https://www.instagram.com/untethereddesign]), each episode breaks down how to create authentic brands that build trust and stand out. Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands. Let's talk branding! Download our free branding glossary here: https://embellishedbrands.myflodesk.com/tbtmembellishedbrands.myflodesk.com/tbtm [http://embellishedbrands.myflodesk.com/tbtm] For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands [https://www.instagram.com/embellishedbrands/] and @UntetheredDesign [https://www.instagram.com/untethereddesign] on social media.  Also follow@talkbrandingtome_podcast [https://www.instagram.com/talkbrandingtome_podcast] on Instagram.

Ep 13 How to Prepare for a Brand Photo Shoot with Brand Photographer Jama Finney

Brand photos do more than make you look good—they build trust before you ever meet a potential client.  In this episode, we welcome our first guest, brand photographer Jama Finney, to discuss why brand photos matter, the difference between looking like yourself and looking like your brand, and when to invest in a mini shoot versus a full brand session.  Jama shares her process for planning shoots, how to find a photographer that matches your brand vibe, and what to do if you hate being photographed.  If you've been putting off a brand shoot because of budget or nerves, this episode will help you move forward. Connect with Jama: jamafinney.com [http://jamafinney.com] jama@jamafinney.com [jama@jamafinney.com] @jamafinneybrandphoto [https://www.instagram.com/jamafinneybrandphoto] on Instagram ---------------------------------------- Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics. Hosted by brand strategists and designers Jaime Wright (of Embellished Brands [https://embellishedbrands.com/]) and Jessie Ford (of Untethered Design Studio [https://www.instagram.com/untethereddesign]), each episode breaks down how to create authentic brands that build trust and stand out. Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands. Let's talk branding! Download our free branding glossary here: https://embellishedbrands.myflodesk.com/tbtmembellishedbrands.myflodesk.com/tbtm [http://embellishedbrands.myflodesk.com/tbtm] For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands [https://www.instagram.com/embellishedbrands/] and @UntetheredDesign [https://www.instagram.com/untethereddesign] on social media.  Also follow@talkbrandingtome_podcast [https://www.instagram.com/talkbrandingtome_podcast] on Instagram.