What is Marketing?

How Medicare Agents Can Build Referral Partners and Unlock Wealth Opportunities

In this episode, TLC Insurance Group Owner Craig Villwock and Dr. David Mullane share practical strategies to help Medicare agents grow through referral marketing and retirement-focused conversations. Learn how to:• Generate more Medicare leads• Build partnerships with wealth advisors and tax professionals• Introduce IRA and 401(k) conversations compliantly• Protect and expand your book of business If you’re a Medicare agent looking to increase referrals, revenue, and long-term client retention, this episode gives you clear, actionable steps to start today. Subscribe for more insights on Medicare sales, insurance marketing, and agency growth.

What is Marketing?

In this episode, Dr. Dave strips away the buzzwords and hype to get back to the heart of what marketing truly is—and what it is not. Far beyond ads, algorithms, and lead funnels, marketing is about connection, service, trust, and long-term relationships. Dr. Dave defines marketing through a practical and philosophical lens, sharing why great marketing starts with understanding people. This episode will challenge how you think about marketing—and equip you with a more sustainable, purpose-driven approach.

AEP Recap

Join Natalie and Dave for a recap and key takeaways from the 2025 Annual Enrollment Period including a discussion on the market at large and some of the intervening carrier changes we dealt with. The episode concludes with some useful expectations and strategies to prepare for a successful 2026 Medicare season.

Why TLC? An Introduction to TLC Insurance Group

Join TLC Owner, Craig Villwock, and Dr. David Mullane, Director of Strategic Partnership, for an introduction to TLC. Craig shares about TLC's history, philosophy, and some of the ways that TLC is different in the crowed field of FMO/NMAs. In this episode, we begin to answer the simple question: Why TLC? Interested in learning more about partnering with TLC as an affiliate agent or agency? Send us an email at marketing@tlcinsurancegroup.com and a member of our team will schedule a time to have a conversation with you.