EP20: Code 15 – From Nike to Building Rugby’s Next Big Brand, Scott Smith

EP20: Code 15 – From Nike to Building Rugby’s Next Big Brand, Scott Smith

Scott Smith has spent his career designing products for some of the biggest names in sport, including Nike, ASICS, and Canterbury. Now, he’s bringing everything he’s learned into his own venture: Code 15 — a rugby lifestyle brand built on heritage, quality, and storytelling. In this episode, Scott shares his journey from rugby player to product innovator, reflecting on how the game has shaped his career both on and off the pitch. We dive into what goes into creating world-class sports apparel, the influence of rugby culture on product design, and the lessons he learned working with some of the biggest brands in the industry. We also explore the vision behind Code 15, the importance of authenticity and exclusivity in rugby branding, sustainable product design, and where Scott believes the future of rugby fashion is heading. If you’ve ever wondered what happens behind the scenes of the world’s biggest rugby brands, this is the episode for you.

EP19: Bok On Tour / Off The Pitch – Taking South African Rugby to the World, Darian Ducci

Darian Ducci is the creator behind Bok On Tour and Off The Pitch, two platforms helping rugby reach new audiences through storytelling, social media, and behind-the-scenes content. In this episode, Darian shares his rugby journey from South Africa to the UK, discussing the influence of coaching, school rugby, and the culture that makes South African rugby so unique. We explore how he built his platforms, the challenges of creating rugby content, and why passion and consistency are essential for anyone looking to grow an audience. We also dive into player access, media restrictions, the role of social media in modern rugby, and why better storytelling could be one of the keys to growing the game globally. Along the way, Darian gives fascinating insights into South African rugby culture and how content creators can help rugby connect with a new generation of fans.

EP18: Kick IQ – The Science of Goal Kicking, Dylan Kay

Dylan Kay is the founder of Kick IQ, a rugby kicking coach and content creator helping players better understand one of the most important — and misunderstood — skills in the game. In this episode, we dive into Dylan’s journey from rugby player to specialist coach, how he built Kick IQ through content creation, and why enjoying the game is still the foundation of long-term success. We also get into the technical side of goal kicking, discussing different kicking styles, common mistakes, mental approaches under pressure, and the practical adjustments players can make to improve their accuracy and consistency. Whether you’re a goal kicker, coach, or rugby fan, this episode is packed with insights to help you see the game differently.

EP17: ChaPow – Chasing Professional Rugby Across the World, Charlie Powell

Charlie Powell is a rugby player and content creator who has taken his career across the UK, Australia, and New Zealand, gaining a unique perspective on the global game. In this episode, we break down his journey through different rugby systems, the differences between Premiership and Championship rugby, and what sets cultures like New Zealand apart. Charlie shares insights on rugby pathways, mentality, and skill development, as well as the importance of enjoying the process and controlling what you can. We also dive into how he’s documenting his journey through content creation, why personality matters more than ever in modern rugby, and how players can use their platform to grow within the game.

EP16: P Sports - How Social Media Is Changing Rugby, Alex Pearce

Alex Pearce, founder of P Sports, has been around rugby since a young age — but his journey into the industry took a very different route. From reselling vintage clothing to building a brand through social media and rugby content, Alex has grown one of the most recognisable pages in the space. In this episode, we break down how he built his platform, why authenticity and personality drive growth, and what actually works on platforms like TikTok and Instagram. We also get into personal branding, sports marketing, and how rugby can use content and “star power” to reach new audiences.