Embedding AI at Scale: Heineken’s Playbook with Tony Costella

Bethan Blakeley on Client-Side Insights

Bethan Blakeley, CX and Research Manager at SimpliSafe, discusses her transition from agency to client-side research, cutting through AI hype, and why stakeholder activation matters more than perfect methodology.

Transforming Market Research with AI in Emerging Markets: An Interview with Dharmendra Jain of Actnable AI

Join Ray Poynter and Actnable AI’s founder Dharmendra Jain as they explore how emerging markets in Africa are leapfrogging AI in market research—from multilingual translation to conversational surveys.

Embedding AI at Scale: Heineken’s Playbook with Tony Costella

Heineken’s Tony Costella joins Ray Poynter to unpack how AI, data, and people reshape marketing and sales—moving from one-off tests to always-on insight and real business value.

Conversational AI and the Future of Market Insights with Tanya Berlina

Ray Poynter sits down with Tanya Berlina from Yasna AI to explore how conversational AI is transforming qualitative research-covering practical tips, future trends, multilingual projects, and more.

Revolutionizing Insights: Steve Phillips on AI, Automation, and the Future of Market Research

Zappi founder Steve Phillips joins Ray Poynter to reveal how AI and automation are reshaping market research, from rapid testing to actionable, always-on insights. Discover what the future holds for insights teams in an AI-first world.