Art Meets Science: Can Data and Creativity Coexist in Modern Marketing?

Insuring the Future: Balancing Heritage and Innovation in Customer Experience

In this episode, Liana is joined by Michelle Klein, Chief Customer & Marketing Officer of IAG, to dive into how IAG is redefining customer experience by blending tradition with transformation. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Art Meets Science: Can Data and Creativity Coexist in Modern Marketing?

In this episode, Liana is joined by Tom Goodwin, a provocative thinker known for challenging the industry's obsession with data, and Henry Innes, CEO of Mutinex, who advocates for the accountability that data tools like market mix modelling brings. Can creativity and measurement coexist to drive impact? It's a debate that speaks to the heart of marketing's evolution. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

VOZ and VOZ Streaming: The Future of TV and Streaming Measurement

In this episode, Liana is joined by Karen Halligan, CEO of OzTAM Australia, to discuss a transformative moment in Australian media measurement. Karen unpacks the revolutionary advancements brought by VOZ and VOZ Streaming, highlighting its ability to combine traditional broadcast and BVOD audience data into a unified data. Together, they explore how this innovation is changing the way advertisers and media buyers approach targeting, reach, and efficiency across screens and platforms. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Power of Audio: The Art and Science of Sonic Advertising

In this episode, Liana is joined by Ralph van Dijk and Andy Maxwell, co-founders of Earmax Media, as they dive into the fascinating world of sound and its unmatched potential to captivate, connect and convert audiences. From creative approaches to ad targeting, performance metrics, and the role of AI in crafting audio ads, this episode is packed with actionable insights for marketers and media enthusiasts alike. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Revolutionising Creativity: How Media and Tech Collide

In this episode, Liana is joined by Nilesh Ashra, Founder and CEO of OK Tomorrow, as they discuss Nilesh's vision for harnessing innovation in the creative industry, the role of emerging technologies in storytelling and how brands can navigate the ever-evolving landscape of marketing. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.