Tasting Notes Toronto by Insider Wine
Restaurant-industry veteran Quentin Meloff (@ [https://www.instagram.com/quentinmelhoff/]quentinmeloff [https://www.instagram.com/quentinmeloff/#]) shares how he went from working in some of Toronto's best restaurants — Alo, Aloette, Bar Isabel, Richmond Station — to creating viral food videos that pull back the curtain on the chefs behind the city's most-talked-about kitchens. He breaks down who actually pays for viral restaurant content (and what they pay), why he refuses the cheese-pull format almost every food influencer leans on, how the Instagram and TikTok algorithms decide what wins, and how he's building a real income out of food videos without taking money from restaurants. If you're curious about the business of being a food content creator, the death of traditional food media, or what's really happening behind Toronto's most viral restaurant videos in 2026 — this one's a must-listen. Quentin Meloff — Food Media Is Dying (Here’s Who’s Replacing It) 00:00 Why he refuses the cheese pull 01:41 Who actually pays for viral restaurant videos 03:21 What food influencers really earn (and the Swiffer problem) 05:01 Finding a format worth being proud of 07:28 Why Toronto chefs trust him in the kitchen 09:17 From line cook at Alo to camera in hand 13:25 Inside the P&L: why most restaurants lose money 14:34 Career highlights at Alo, Aloette and Bar Isabel 18:19 How he funds the production without restaurant money 20:51 Why pizza videos always beat fine dining 24:03 Shorts vs long-form: where each one wins 24:52 Going viral in Perth from a Toronto bedroom 25:24 Why YouTube long-form is the next move 26:00 TikTok vs Instagram: which one to chase 27:46 How the videos actually pay the bills 30:22 The pressure that comes with paid shoots 32:29 Why he iterates on every single video 36:37 The state of food media in 2026 39:53 Launching No Subs, his written expansion 41:19 Can a great restaurant survive without Instagram? 43:28 Rapid-fire Toronto picks: best date night, best value, most underrated 🙌 Enjoyed the episode? Follow, rate, and review Tasting Notes Toronto on your favorite podcast platform — it really helps others discover the show. And don't forget to subscribe so you never miss an episode.
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